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Advertising & Marketing Communications course listing (number, name, credits)
major courses
| ADVC1010 | Marketing Communications I | 4.5 |
| ADVC1011 | Marketing Communications II | 4.5 |
| ADVC1021 | Public Relations Concepts | 4.5 |
| ADVC2025 | Public Relations Cases & Plans | 4.5 |
| ADVC3001 | Creativity in Advertising | 4.5 |
| ADVC3003 | Advertising Campaigns | 4.5 |
| ADVC4015 | IMC Seminar I | 4.5 |
| ADVC4016 | IMC Seminar II | 4.5 |
| CGRA3050 | Desktop Publishing | 4.5 |
| MRKT1001 | Principles of Marketing | 4.5 |
| MRKT1002 | Consumer Behavior | 4.5 |
| MRKT2050 | Qualitative Research | 4.5 |
| MRKT3005 | Brand Marketing | 4.5 |
| MRKT3055 | Quantitative Research | 4.5 |
| MRKT4001 | Strategic Marketing | 4.5 |
| MRKT4076 | Marketing Externship | 9.0 |
| Career Electives | Two courses with an ECAR attribute selected from offerings within the College of Business | 9.0 |
related professional studies
| ACCT1021 | Business Accounting I and Lab | 5.5 |
| ACCT1022 | Business Accounting II and Lab | 5.5 |
| CAR0005 | Career Planning | 0.5 |
| CAR1003 | Introduction to Career Management | 1.5 |
| CAR0010 | Career Management Capstone | 1.0 |
| FIT1000 | Introduction to Computers | 4.5 |
| FIT1020 | Microcomputer Applications | 4.5 |
| LAW2001 | The Legal Environment of Business I | 4.5 |
| IBUS4090 | International Business Experience* | 13.5 |
general studies
| ECON1001 | Macroeconomics | 4.5 |
| ECON2002 | Microeconomics | 4.5 |
| ENG1001 | An Introduction to Literary Genres | 4.5 |
| ENG1020 | English Composition | 4.5 |
| ENG1021 | Advanced Composition and Communication | 4.5 |
| ENG1030 | Communication Skills | 4.5 |
| MATH2001 | Statistics | 4.5 |
| SVL1001 | Learning and Writing About Community Service | 1.0 |
| SVL2001 | The Alan Shawn Feinstein Enriching America Program Experience | 0.0 |
| Math | One math course at the MATH1002 level or higher | |
| Science | One course from the following: SCI1011, SCIT1021, SCI2005, SCI2011, SCI2031, SCI2040, SCI3010, SCI3030 | 4.5 |
| LEAD2001 | Foundations of Leadership Studies | 4.5 |
| PHIL3020 or PHIL3040 | Logic: Critical Thinking or Ethics of Business Leadership | 4.5 |
| PSYC2001 | Introductory Psychology | 4.5 |
| SOC2001 | Sociology I | 4.5 |
| History | One HIST-designated course (except HIST4030) | 4.5 |
| 195.0 |
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