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Fashion Merchandising & Retail Marketing
The Fashion Merchandising & Retail Marketing degree prepares students
for middle-management or executive trainee opportunities within the retail
or retail support industries.
Upon completion of the program, graduates are expected to demonstrate:
• The ability to perform the necessary procedures required for retail
operations.
• Knowledge of global fashion markets, designer contributions to
the industry, and manufacturing categories of fashion goods.
• Knowledge of marketing principles as applied to fashion goods.
• The ability to identify, analyze and forecast future retail trends.
Specific skills developed include retail merchandising, management, buying, promotion, advertising and stock control. Students have the opportunity to master these skills while participating in a term-long externship, held at a wide variety of host sites.
Upon graduation, students may be employed by retail organizations in positions that utilize these skills. Students possess the combination of academic theory and practical experience necessary for entry-level positions in retail management, merchandise buying, visual merchandising, distribution, product development and sales.
Students should use Bachelor of Science Program career electives and their free electives to create a meaningful, customized career concentration. The University’s Career Management System will facilitate these selections.
An important component of the educational experience of the Fashion Merchandising & Retail Marketing major is the general studies coursework taught out of the John Hazen White School of Arts and Sciences. Graduates in Fashion Merchandising & Retail Marketing are expected to show competencies in higher order thinking, communications, ethics, global diversity, responsible citizenship, leadership and artistic responsibility. The following literacies should also be demonstrated: sociocultural, quantitative, scientific and informational.
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