academic
calendar
careeropportunities
Marketing
Bachelor of Science The Marketing Bachelor of Science degree provides students with a broad range of knowledge and practical skills related to the fundamentals of marketing including product, pricing, promotion, distribution and customer relationship management.
Upon completion of the program, graduates are expected to demonstrate
the ability to:
• Develop, implement, analyze, interpret, and make recommendations
based on secondary and primary research data using qualitative and quantitative
methods.
• Analyze consumer decision-making and behavior.
• Prepare and conduct a professional sales presentation.
• Develop e-commerce, international and strategic marketing plans.
Specific skills developed include managing market research projects, developing web-based marketing programs, developing and executing brand strategies and the ability to develop and manage comprehensive marketing plans. Students have the opportunity to hone these skills while participating in a term-long externship, held at a wide variety of host sites.
Upon graduation, students may be employed by retail, consumer goods, industrial or advertising companies in positions that utilize these skills. Typical areas of interest include entry-level positions in sales, market research, market analysis, product development or brand management.
Students should use Bachelor of Science Program Career electives and their Free elective (a total of three to five courses) to create a meaningful, customized career concentration. The University’s career Management System will facilitate these selections.
An important component of the educational experience of the Marketing major is the general studies courses taught out of the John Hazen White School of Arts and Sciences. Graduates in Marketing are expected to show competencies in higher order thinking, communications, ethics, global diversity, responsible citizenship, leadership and artistic responsibility. The following literacies should also be demonstrated: sociocultural, quantitative, scientific and informational.
© 2002 Johnson & Wales University. All rights reserved.