Fashion Merchandising and Retail Marketing

Is fashion — specifically, the business behind fashion — your passion? JWU's industry-infused curriculum in our Fashion Merchandising & Retail Marketing bachelor of science degree program may be the perfect fit for you.

Gain detailed exposure to all fashion and retail fields, especially the merchandising of garments, accessories, home furnishings and specialty goods.

You'll also study marketing, professional selling, advertising, promotion, buying, merchandise math, and business practices.

You may have the chance to travel to places like New York to visit buying centers and showrooms, or to Paris to talk to senior executives about the business.

You may also have the opportunity to visit sites in Europe or Asia to learn about international markets and protocol, where you’ll learn:

• Retail operations procedures
• Global fashion markets
• Designer contributions to the industry
• Manufacturing categories of fashion goods
• Marketing principles, as applied to fashion goods
• How to identify, analyze and forecast future retail trends

Seize the chance to hone these skills while participating in a term-long internship, at a variety of host sites.

Further customize your degree by choosing from concentrations in such areas as:

• Advertising
• Entrepreneurship
• Finance
• Human Resources Management
• Marketing Communications
• Operations Management

Catalog Course Information