Turning ideas into profit requires a precise strategy, targeted communications and budgetary planning. As a JWU marketing student, learn the best practices for managing market research projects, developing web-based marketing programs, developing and executing brand strategies and the ability to develop and manage comprehensive marketing plans.
Under the guidance of faculty who combine strong theory with real-world experience, you'll learn how to
You'll also be able to customize your degree by concentrating on Marketing Communications.
Catalog Course Information
VIDEO: Starting his own business at 17 "was a crazy idea,” Pete says. But at JWU, he built the marketing skills to turn it into a thriving herb company. Now, business is blooming. read more