Marketing

Turning ideas into profit requires a precise strategy, targeted communications and budgetary planning. As a JWU marketing student, learn the best practices for managing market research projects, developing web-based marketing programs, developing and executing brand strategies and the ability to develop and manage comprehensive marketing plans.

Under the guidance of faculty who combine strong theory with real-world experience, you'll learn how to

• develop, implement, analyze, interpret, and make recommendations based on primary and secondary research data using qualitative and quantitative methods
• analyze consumer decision-making and behavior
• prepare and conduct a professional sales presentation
• develop e-commerce, international and strategic marketing plans

You'll also be able to customize your degree by concentrating on Marketing Communications.

Catalog Course Information