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Fashion Merchandising and Retail Marketing

img Busn Fashion Merchandising 1 230x160If fashion is your passion, our industry-infused curriculum in the Fashion Merchandising & Retail Marketing bachelor's degree may be the perfect fit.

Our program will provide you with detailed exposure to all fashion and retail fields, especially the merchandising of garments, accessories, home furnishings, and specialty goods.

You'll also study marketing, professional selling, advertising, promotion, buying, merchandise math, business practices, and other fashion and retail related subjects.

You may have the chance to travel to places like New York to visit buying centers and showrooms, or to Paris to talk to senior executives about the business. You may also have the opportunity to visit international sites to learn about international markets and protocol, where you'll learn:

  • to perform the necessary procedures required for retail operations
  • about global fashion markets, designer contributions to the industry and manufacturing categories of fashion goods
  • marketing principles as applied to fashion goods
  • to identify, analyze and forecast future retail trends

You'll have the chance to hone these skills while participating in a term-long internship at a variety of host sites. And you'll have the opportunity to customize your degree by concentrating in:

  • Advertising
  • Business-to-Business Selling
  • Entrepreneurship
  • Global Marketing
  • Marketing Communications
  • Marketing Management
  • Marketing Research
  • Operations Management

Course listing

 

 

Jump Start Your Career in Fashion Merchandising

Adjunct Shawne Ahlenius speaks in this Fashion Merchandising video about the rare opportunities of the Fashion Merchandising and Retail Marketing program to get inside the retail and fashion industries.  read more