Advertising & Marketing Communications

Are you creative and driven to succeed in a competitive environment? If so, you'll thrive with our Bachelor of Science degree in Advertising and Marketing Communications.

Our faculty bring you practical, real-world experience. You'll learn the fundamentals of public relations, consumer behavior and qualitative and quantitative research methods.

Ad Club student designs in our Idea LabYou'll build the skills to create and implement a marketing communications plan using advertising, public relations, sales promotion and Internet marketing.

You'll also learn how to manage market research projects, develop advertising campaigns and materials for print and broadcasting and plan and buy media.

Jump-start your career in advertising. You'll learn how to:

  • Develop integrated marketing communication strategies
  • Create integrated marketing communications messages
  • Analyze, interpret and make recommendations based on primary and secondary research data

After the first year, and with approval from the advertising department chair, you may apply for the Creative Advertising degree.

Customize your degree with a concentration in Business Communication or Fashion Product Development.

Catalog Course Information

Student's Ad Campaign Wins Top Award

Evan Dunn and fellow Ad Team members lead the student category at the Hatch Awards for Creative Excellence, winning more prizes than any other college. read more

PR Students Advise Top Firm on Social Media

"You're the experts," a leading insurance firm tells the JWU students who consulted the firm about Twitter, Facebook and the value of social media. read more