Fashion Merchandising & Retail Marketing

If fashion is your passion, our industry-infused curriculum in the Fashion Merchandising & Retail Marketing bachelor’s degree is for you.

Our program will provide you with detailed exposure to all fashion and retail fields, especially the merchandising of garments, accessories, home furnishings and specialty goods.

You'll also study marketing, professional selling, advertising, promotion, buying, merchandise math, business practices and other fashion and retail related subjects.

Fashion Merchandising & Retail MarketingYou can travel to places like New York to visit buying centers and showrooms, or to Paris to talk to senior executives about the business.

You may also have the opportunity to visit sites in Europe or Asia to learn about international markets and protocol.

Learn:

  • Necessary procedures required for retail operations
  • How to apply marketing principles to fashion goods
  • Global fashion markets
  • Designer contributions to the industry
  • Manufacturing categories of fashion goods
  • How to identify, analyze and forecast future retail trends

You’ll have the chance to hone these skills while participating in a term-long internship, held at a variety of host sites.

And you’ll also have the opportunity to customize your degree by concentrating in Advertising, Business-to-Business Selling, e-Commerce, Fashion Communications or Fashion Product Development.

Catalog Course Information

Crate & Barrel Window Design Project

VIDEO: Most fashion merchandising fanatics obsess great window displays — Hannah and Caitlin got to design one. read more

Students Style Fashion Show Fundraiser

VIDEO: Students use their fashion and events expertise to launch the “Glitz, Glam & Business Fashion Show," hosted by the Rhode Show’s Jill Marinelli. read more