If fashion is your passion, our industry-infused curriculum in the Fashion Merchandising & Retail Marketing bachelor's degree is for you.
Our program will provide you with detailed exposure to all fashion and retail fields, especially the merchandising of garments, accessories, home furnishings and specialty goods.
You'll also study marketing, professional selling, advertising, promotion, buying, merchandise math, business practices and other fashion and retail related subjects. You can travel to places like New York to visit buying centers and showrooms, or to Paris to talk to senior executives about the business.
You may also have the opportunity to visit sites in Europe or Asia to learn about international markets and protocol.
You'll have the chance to hone these skills while participating in a term-long internship, held at a variety of host sites.
And you'll also have the opportunity to customize your degree by concentrating in Advertising, Business-to-Business Selling, e-Commerce, Fashion Communications or Fashion Product Development.
Catalog Course Information
VIDEO: Most fashion merchandising fanatics obsess great window displays — Hannah and Caitlin got to design one. read more
VIDEO: Students use their fashion and events expertise to launch the “Glitz, Glam & Business Fashion Show," hosted by the Rhode Show’s Jill Marinelli. read more