Marketing students were put to the test when College of Business Chair Joanne Leoni, Ed.D. was asked to help a local nonprofit as part of The Miami Herald’s Business Makeover Challenge. Leoni and a team of students lent their marketing expertise to help First Care, a South Florida nonprofit that provides nursing care. The organization needed a studied approach to increasing brand visibility.
Marketing students had a one-on-one session with First Care representatives, developed marketing and advertising strategies, produced commercials, and at the end, presented their recommendations to the client. “I learned a lot as far as dealing with the challenge of being creative and trying to relay the message the client wanted to convey,” said marketing student Sara Cooper. “It felt good not only because of the experience I had, but because I was able to help.”
Photo Caption: Jim Wyss, business reporter for The Miami Herald, reviews the advertising and marketing campaign that marketing student Chelsy Regan put together with teammates for First Care.