This past fall, the North Miami Campus' The Hospitality College launched a community outreach program to help bridge the gap between industry practice and academic knowledge. Through the In Touch program, hospitality faculty members are sharing their talents with local businesses, free of charge, to brainstorm and consult on the most relevant industry topics.
“We want to share new developments in customer service, the legal environment, menu development, marketing and profit development,” says Alan Seidman, D.B.A., chair of The Hospitality College. The university is already introducing the program to neighborhood establishments, such as restaurant chains and national hotel brands that can benefit from the counsel of industry experts.
Samer Hassan, Ph.D., associate professor and lead adviser for In Touch, is working with nearby W. J. Bryan Elementary School on menu development. “With the In Touch program, we are hoping to revolutionize the hospitality landscape in South Florida,” says Hassan. “At Johnson & Wales University, it is not only our responsibility to prepare our students who will be entering the field, but equally important for us to partner with neighboring companies that will employ our students, and also serve South Florida’s residents and guests.”