Johnson & Wales University : Branding Hilton

Branding Hilton

“Everyone adds value in the hotel industry,” says JWU grad (and Hilton's global head) Rob Palleschi. “The best ideas don’t come out of the corporate boardrooms."

"The best ideas come from the doorman, line cooks and room attendants. These are the individuals who are making us successful every day.”

JWU grad Rob Palleschi '86 is Global Head and Senior VP, Hilton Hotels & ResortsRob should know: he’s spent more than 25 years rising up in the hospitality industry, most recently leading DoubleTree through a successful brand repositioning.

Hotel Alum
Rob Palleschi '86
Global head/senior VP
Hilton Hotels & Resorts

Rob's DoubleTree by Hilton Experience:

  • VP and global head
  • Serving as brand's chief strategist/champion
  • Focusing on product and service positioning, standards, unit distribution strategies, owner relations and system revenue maximization
  • Promoting dynamic leadership image among internal/external audiences 
  • Creating favorable operating environment for hotel development and individual hotel performance.

Great Time to Work in Hospitality
“I feel as though hard work really made me successful — willingness to work longer/harder than the next guy, to take the risks that the others shy away from.”

“This is a great time to be in the hospitality industry," Rob says. "Currently, there are limited resources to handle the industry’ future needs. Demand for our products and services globally will continue to rise.”

Ready to build the skills to stand out in a growing hotel industry? Explore our Hospitality College.