Leading clients to success are just some of the great practices that Max Johnson ’07 experiences in his workplace everyday. As the assistant online media planner for Hill Holliday, a full service communications agency with offices in four major cities, Max provides general media planning support on designated accounts as well as department wide media analytics. Within his role, he analyzes media costs and data for all measured vehicles in consideration of brand requirements such as developing a company’s mission, goals, budget, target audience, and programming.
“What I enjoy most about my current role is studying media trends and planning budgets to efficiently take advantage of those trends. That’s what makes my job so great.” says Max.
While working in his position, he stays on top of what the markets are like and takes full advantage of the services that are out there. Whether it is checking out Internet sites that offer advertising for online videos, destinations for streaming music, or benefits for online gaming, all are incorporated to service his customers advertising needs.Max has won the Hill Holliday young speaker award which is given out by the President, CEO and other senior executives who embody the Hill Holliday spirit and show tremendous potential for growth.