Business Alum Shows How Today’s Top Entrepreneurs Connect with Customers

Christopher Rosica ’85, The Authentic Brand: How Today’s Top Entrepreneurs Connect with Customers

Starbucks co-founder Jerry Baldwin, Ben and Jerry’s Cohen and Greenfield, Roxanne Quimby of Burt’s Bees and Bobbi Brown of cosmetics fame are among a roster of icons offering sage insights in The Authentic Brand: How Today’s Top Entrepreneurs Connect with Customers by Christopher Rosica ’85, published by Noble Press.

From shaping brand identity and marketing advantage to building a loyal customer base, gurus extol the virtues of authenticity in defining success. Rosica, CEO of Rosica Strategic Public Relations, is past president of New York’s Young Entrepreneurs Organization and lives in Paramus, N.J.