Roger Dow is president and chief executive officer of the U.S. Travel Association (formerly the Travel Industry Association), the national umbrella organization representing all segments of the $740 billion U.S. travel and tourism industry. Among the many honors he has received, Dow was recognized by his peers as the 2008 Association Executive of the Year, according to Association Trends. The honor reflected Dow’s success in taking steps to unify the travel industry and greatly increase its effectiveness on Capitol Hill. The U.S. Travel Association, headquartered in Washington, D.C. with an active presence in Europe, Asia, and Latin America, promotes and facilitates travel to and within the United States through a substantial advocacy effort that communicates industry interests to policymakers and the media. The organization also hosts several major events to provide travel industry professionals with expert information to give them an advantage in the competitive marketplace. Prior to joining the U.S. Travel Association in January 2005, Dow rose through the ranks at Marriott International in a career that began as a summer lifeguard at the sixth Marriott hotel and spanned 34 years. Most recently, he was senior vice president, Global and Field Sales, leading Marriott’s 10,000 person worldwide sales organization. His many accomplishments for the company include the development of Marriott Rewards, the world’s leading frequent traveler program.