The Creative Services Group (CSG) enhances the communications, messaging, marketing and design at Johnson & Wales University (JWU). It advances the goals and strategic direction of the university by aligning and promoting its image and reputation, enhancing communications with all constituencies, and fostering internal and external relationships to increase support for and visibility of the university.
Operating VisionCSG stewards consistency and aligns marketing, communication and creative strategy for JWU by:
Design Review CommitteeConsistent and integrated graphics, language and messages enhance and expand an organization’s reputation and identity. A leader in higher education, JWU is continually strengthening the way it articulates its student-centric focus, academic quality and career education model to its audiences. The Johnson & Wales University Graphic and Editorial Standards and the Design Review Committee have been established as resources for the entire JWU community. Both serve to educate and provide guidance around the proper implementation of an aligned university identity in print publications and electronic media, signage and environmental elements, vehicle and apparel graphics, organizational collateral and visual elements.
The Design Review Committee supports university and campus administrators, faculty and staff as they apply the Standards in their collateral. This committee reviews JWU materials on an ongoing basis to ensure the consistent use of the Standards.