Creative Services Group

The Creative Services Group (CSG) enhances the communications, messaging, marketing and design at Johnson & Wales University (JWU). It advances the goals and strategic direction of the university by aligning and promoting its image and reputation, enhancing communications with all constituencies, and fostering internal and external relationships to increase support for and visibility of the university.

Operating Vision
CSG stewards consistency and aligns marketing, communication and creative strategy for JWU by:

  • establishing key messaging, positioning and visual and verbal identity
  • helping internal constituents accomplish their marketing and communication goals by fostering integration and collaborative work
  • developing and executing marketing communications that advance JWU’s competitive position in the higher education marketplace
  • functioning as a “clearinghouse” of university-based consultants to campuses on communications, messaging, marketing and design
  • ensuring execution meets JWU’s highest standards of design and content consistency by setting parameters, templates, guidelines and processes through the Design Review Committee
  • writing and updating the Johnson & Wales University Identity Standards

Design Review Committee
Consistent and integrated graphics, language and messages enhance and expand an organization’s reputation and identity. A leader in higher education, JWU is continually strengthening the way it articulates its student-centric focus, academic quality and career education model to its audiences. The Johnson & Wales University Graphic and Editorial Standards and the Design Review Committee have been established as resources for the entire JWU community. Both serve to educate and provide guidance around the proper implementation of an aligned university identity in print publications and electronic media, signage and environmental elements, vehicle and apparel graphics, organizational collateral and visual elements.

The Design Review Committee supports university and campus administrators, faculty and staff as they apply the Standards in their collateral. This committee reviews JWU materials on an ongoing basis to ensure the consistent use of the Standards.