The role of the JWU website is to successfully reflect the university’s communications goals while also addressing the needs and expectations of its various audiences, including its primary external audience. Its strategies, information architecture, layout and content are strategically and creatively conceptualized and developed, and constantly reviewed and massaged.
The application of web graphic standards strengthens the visual identity elements that support the JWU image on its websites and also on the Internet. Consistent and regular use of logos and other identifiers enhances the university’s position as a unique educational institution and helps separate it from similar or competing organizations. A consistent and specific visual identity familiarizes viewers with the institution and provides a basis for a positive experience.
These specifications and guidelines are intended for use by the JWU community, its administration, staff, faculty, students and alumni. It is also a key resource for vendors in creating strong consistent webpages for JWU departments.