Refer to all sections of the Editorial Style Guide to ensure that text is style compliant in all areas. The Editorial Style Guide contains terms for both print and web, and also includes Web exceptions. Web exceptions are noted with the icon shown at right.
University Web Communications is responsible for web writing and visuals, and is the core team for the centralized website process. This ensures standards and style are consistent and strong. (Refer to the Web Guide for visual web standards.)
Examples that highlight rule use in this guide are introduced with italics (example:). However, generally avoid using italics online, unless noting reference titles.
Web visitors read for information. They find it by scanning a webpage for relevant items. When writing for the web, aim for a concise style that uses clear and simple language. Organize your content into clearly labeled sections.
Pare down your writing to the essentials:
Make sure all content is clear and concise and that every page has been proofread before it is published.
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