University Color Palette

Jenn, please combine UNIVERSITY COLORS + COLOR PALETTE content into one page.

Standards Color Palette

The Johnson & Wales University color palette is an approved range of colors, centered on the primary blue and white, with the gold accent as the primary accent color. The palette is intended to provide image consistency in various media, and is the only authorized color selection for print and electronic media. The secondary accent colors are complementary to the primary university colors and provide a wide range of hues, screen values and saturation to designers, vendors and others who create communication material.

The primary university colors are blue (PMS 662) and white. The primary accent color is gold (PMS 124). These color selections are an essential part of the university identity and their use is carefully detailed in these Standards. Variations are very limited, and may only be made in consultation with the Design Review Committee.

Two methods of inking are defined. The Pantone Matching System (PMS) of color identification uses blue (PMS 662) and the gold accent (PMS 124). For four-color printing (CMYK) the corresponding ink combinations are blue (100C 72M 0Y 18K) and gold (0C 28M 100Y 6K).

See Colors & Fonts in the Web Guide for Web color standards.

Secondary Accent Colors
The secondary accent colors are divided between bright and dark accents. Secondary accent colors are presented as 100 percent PMS colors with accompanying numerical CMYK ink blends. These colors are intended to be used in combination with the university primary colors or in full color designs as a stand-alone color selection.

The bright secondary accent colors are preferred for student recruitment or undergraduate student publications. These colors (PMS 2718, 7473, 7495, 1585 and 7417) appeal to the aforementioned audiences. Screen values of these colors are also recommended for such publications.

The dark secondary accent colors (PMS 2617, 357, 201, 469 and Pantone Warm Gray 7) are recommended for communication with other external audiences such as parents, faculty and staff. Screen values of these colors are also recommended for such audiences.

For any print piece, it is generally recommended that one secondary accent color be used with the primary colors (blue and white) and the primary accent (gold). Multi-accent color schemes will be allowed, but are limited to no more than three secondary accents. (See sample color schemes above.)

The PMS and CMYK specifications listed above must be followed to ensure a consistent representation of the approved color palette. Some variation on printed material may occur due to the inherent differences in spot color and process inks, as well as paper stock selection. However, every effort must be made to ensure a uniform color reproduction.