Guidelines

Article Word Counts
Word counts are a guideline. Actual count is dependent on layout and graphic elements.

Two-page campus and program spreads should average no more than 850 words total.

Individual entries should average 75 to 200 words. No entry should be longer than 250 words. Longer entries should only be used for lead stories.

SECTION	WORD COUNT
Book Column	300
Briefs	15-45
Classnote Profiles	200 or less
Column of Briefs	350 or less (if all copy), 250 (with photos and captions)
Countdown	300 or less
Features	1,000-2,500
FOCUS 2011	Opener: 250 Experience, Student Potential, Career Opportunities, Foundation: Each 450, plus 50 for captions and a minimum of one photo or graphic per page
From the Chancellor's Desk	400 or less
Opinions and Perspectives	425 total: 250 opinion, 35 taglines for authors, 75 introduction
Quick Takes, Did You Know, and drop quotes	15-35
Speaker's Roundup	125 per speaker, with one or two quotations from the presentation