In the following example, what might be perfectly acceptable for a printed piece becomes dense and unwieldy on the Web. example: Website creation and development is a complex process that involves many steps and tasks that range from budgeting to design and evaluation. First, you need to define the scope of your project and determine a budget for site development. Then you need to survey and map the structure of your information. The next step is to establish a look and feel for your site, followed by the actual construction of your site. Once your site is finished, you need to make sure people know that it’s there and how to find it. Finally, you should spend time evaluating your site’s effectiveness.
Every word in the above paragraph must be read to understand the steps involved in creating websites. This is too heavily worded and hard for a reader to process, resulting in lower readership.
By turning a dense explanation into a concise, factual list of steps, the reader can scan quickly and easily.example: The process of creating a website generally follows these steps: