Creative Advertising

The secret to creative genius? Be different. Bold. Fearless. The secret to launching your ad career? Work on campaigns before you graduate. Get started with Johnson & Wales University's Creative Advertising bachelor’s degree.

Join our graduates, who have built careers at:

• Arnold Worldwide
• BBDO
• Deutsche
• Digitas
• Hill Holiday
• McCann WorldGroup
• MEC Global

Ready to work in copy writing, art direction, media planning, buying/sales, new media development and more, at in-house communications departments, freelance practices and top agencies?

Here’s how to make it happen at JWU.

1. Create Real Campaigns
First, get hands-on in our Idea Lab. Use industry tools to conceptualize and create campaigns for real clients: InDesign, video editing tools, sound recording equipment, Photoshop and more.

2. Get Strategy & Creative Expertise
Next, get a uniquely-balanced, insider understanding of advertising.
Our faculty have real agency/client experience, and they bring the best of both worlds — the creative and strategic/business sides — into class.

3. Intern at Agencies
Then, apply your skills at a company, and build the work experience and connections you need. JWU students have done internships at:

• Arnold Worldwide, Boston
• Duffy & Shanley, Providence
• GREY, New York
• Hill Holiday, Boston
• Nail, Providence
• Valassis, Michigan
• Venables Bell, San Francisco

4. Compete Professionally
Take your ad concepts into the industry at professional competitions. Build career connections, and showcase your skills. JWU students have won:

• Best Student Campaign, Ad Club Boston’s Hatch Awards
• Top prizes at the National Student Advertising Competition

5. Graduate with a Portfolio
Finally — after 4 years of creating concepts for class projects, internships and competitions — you’re ready to leave JWU with something few graduates have.

Enter the workforce with a competitive, entry-level portfolio that demonstrates: 

• Strategically-sound selling concepts
• Finished, effective advertising work with a high level of creative polish
• Your capabilities in the various media
• New media work (web, viral, environmental, non-traditional, guerilla)
• Traditional media work (print, broadcast, direct mail, collateral, outdoor, point-of-sale)

Catalog Course Information