Creative Advertising

The secret to creative genius? Be different. Bold. Fearless ... The secret to launching your ad career? Work on real campaigns, before you graduate, with Johnson & Wales University's Creative Advertising bachelor’s degree.

Join our graduates, who have built careers at:

  • Arnold Worldwide
  • BBDO
  • Deutsche
  • Digitas
  • Hill Holiday
  • McCann WorldGroup
  • MEC Global

Ready to work in copy writing, art direction, media planning, buying/sales, new media development and more, at in-house communications departments, freelance practices and top agencies?

Here’s how to make it happen at JWU.

1. Create Real Campaigns
First, get hands-on in our Idea Lab. Use industry tools to conceptualize and create campaigns for real clients: InDesign, video editing tools, sound recording equipment, Photoshop and more.

2. Get Strategy & Creative Expertise
Next, get a uniquely-balanced, insider understanding of advertising.
Our faculty have real agency/client experience, and they bring the best of both worlds — the creative and strategic/business sides — into class.

3. Intern at Agencies
Then, apply your skills at a company, and build the work experience and connections you need. JWU students have done internships at:

  • Arnold Worldwide, Boston
  • Duffy & Shanley, Providence
  • GREY, New York
  • Hill Holiday, Boston
  • Nail, Providence
  • Valassis, Michigan
  • Venables Bell, San Francisco

4. Compete Professionally
Take your ad concepts into the industry at professional competitions. Build career connections, and showcase your skills. JWU students have won:

5. Graduate with a Portfolio
Finally — after 4 years of creating concepts for class projects, internships and competitions — you’re ready to leave JWU with something few graduates have.

Enter the workforce with a competitive, entry-level portfolio that demonstrates: 

  • Strategically-sound selling concepts
  • Finished, effective advertising work with a high level of creative polish
  • Your capabilities in the various media
  • New media work (web, viral, environmental, non-traditional, guerilla)
  • Traditional media work (print, broadcast, direct mail, collateral, outdoor, point-of-sale)

Catalog Course Information

My Ad Team Story: Winning 3rd in the USA

"This was my absolute favorite part of college," Rob says. "I learned the most, created my best work and made some of my best friends. Holding our trophy is an honor I’ll never forget." read more

Arnold Copywriter's 10 Advertising Career Tips

JWU alum Evan writes copy at one of the world’s top agencies today — but he launched his career on our Ad Team. Here’s what he’s learned.  read more

Student's Ad Campaign Wins Top Award

Evan Dunn and fellow Ad Team members lead the student category at the Hatch Awards for Creative Excellence, winning more prizes than any other college. read more