JWU Providence : Center Stage: Marketing Students Promote Theater, Art Education

Center Stage: Marketing Students Promote Theater, Art Education

With big budget cuts nationwide, how do you promote arts education? Get some Johnson & Wales University students to help you out, says Rhode Island actor Max Vogler.

“Working with JWU was a perfect fit,” he says. Vogler coordinated The Amadeus Project, a groundbreaking educational effort involving local schools and theatre groups.

Amanda, Chris and their fellow JWU students and professors celebrate on opening nightTo help get the word out, College of Business and School of Technology students created a website, marketing materials and a fundraising brochure and video.

Students “Guarantee” Nonprofit's Success
"The caliber of the students’ work was exceptional,” Vogler says. “It helped to guarantee our success as a nonprofit organization.”

“JWU's practice of putting students out into the world, working in real situations reflected our approach," he adds. “The Amadeus Project was founded on the principle of mentorship in education — learning through real-life experience.”

Internships at Boston Marketing Company
Amanda Lada ’09 and Christopher Rosario '10 found the experience had an added bonus. 

During the project, Amanda led the team and handled message strategy and media. Meanwhile, Chris secured thousands of dollars in pro bono services from Graphic Innovations in Warwick, R.I.

Nova Marketing in Boston, Mass. brainstormed with Chris and Amanda — and later hired the students as interns.