Prior to joining the faculty at Johnson & Wales University, Sanghak Lee worked as a Promotion Account Executive for TBWA Korea, where he planned and executed more than 40 advertising, promotion, and event campaigns. Lee’s campaigns included the SK Telecom Open, one of the major men’s professional golf tournaments in Korea, and the BAT GT Championship, the biggest auto racing series in Korea.
Lee’s interests focus on consumer behavior in sport related to such areas as sponsorship, endorsement, and pricing as well as examining the phenomenon of sport business from strategic and historical perspectives.