Do you ever imagine yourself behind the scenes at the world’s greatest events — the Olympics, the World Series, the Grammys? If so, the Sports/Entertainment/Event Management bachelor’s degree program will help you channel that drive into a successful career. From the fundamentals of concert and event production to media relations and trade show/expo management, the program will ground you in a comprehensive understanding of this wide-ranging industry. You’ll hone your skills in critical thinking, ethical standards and problem-solving techniques and learn how to apply them in real-world situations through a range of internship experiences. You can complement the core curriculum with such electives as professional sports management, sports and entertainment marketing, athletic coaching administration and meeting management. You can customize your degree further by selecting a concentration option specific to your area(s) of interest, during which you assess and analyze the critical elements of a successful sport, entertainment or event organization. The program culminates in an off-site internship designed to allow you to apply what you have learned within a supervised industry setting. In addition to gaining valuable work experience, you will have the opportunity to complete a comprehensive, site-based management project.
Catalog Course Information
VIDEO: Sarah's worked NFL, NBA, NHL and now NASCAR events. “Anything you can imagine, I’ve been involved in — that’s because of JWU.” read more