My Ad Team Story: Winning 3rd in the USA

What does it feel like when your Nissan ad campaign beats 145 schools — and wins third at the National Student Advertising Competition? Ask Johnson & Wales University student Rob.

Rob Erskine '12, creative director of JWU's award-winning Ad Team, looks back on Nationals

JWU's Journey to Nationals
By Rob Erskine '12
Ad Team creative director

Career: Creative technologist
Hill Holiday

Our Nissan Campaign Ad Team was my absolute favorite part of JWU. I learned the most, created my best work and made some of my best friends.

 My creative team came up with some absolutely mind blowing creative executions.

In one month, we went from having no research insights into a complete campaign and plans book that encompassed our “Innovation that matters” print campaigns and video/broadcast campaign.

JWU's Ad Team accepts their award at the 2012 National Student Advertising Competition in Austin

Read Rob's full story (and see JWU's Ad Team campaign) on his website.

Presenting to Ad Pros Our team did an amazing job presenting our campaign at the national stage in Austin, TX at the American Advertising Federation Admerica conference — in front of judges that directly worked with Nissan.

Our Q&A session went amazing. It was a breath of satisfaction as we walked out of there, followed by many hugs and high fives — we felt really good about everything we had done.

Feels Good to Win One of our advisors, Professor Chilabato, usually teases me over how frequently I eat. But the Admerica! awards luncheon was a huge exception. I was too excited to eat.

For the second year in a row, we finished third in the NSAC — right above the University of Miami, the reigning champions. I was asked to hold the trophy for our team photo on stage. It’s an honor I’ll never forget. 

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