Roland Sparks has been teaching in higher education for 10 years; previously he spent 15 years in public management, engineering and owned his own business. His current research and publications focus on technology in marketing and include e-commerce, international retailing, customer relationship management systems and online learning. In 2006, he won the outstanding paper award for his work in e-commerce at the International Conference on e-Commerce in Barcelona, Spain. Sparks is listed in the 2007 publication of Who’s Who Among American Teachers & Educators, holds a Certification in Public Management and is a licensed Professional Engineer.