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MARKETING OrganizationalLeadership
The Marketing concentration prepares students to pursue successful careers in the field of marketing in a very practical way. Under the guidance of experienced practitioners, students in this major frequently participate in hands-on projects that teach the application of state-of-the-art marketing techniques. The concentration focuses on marketing in the context of providing strategic direction to an enterprise. As a result of this approach, our graduates' marketing advice is highly valued by both clients and top management.
Because of the fast-paced, ever-changing and creative nature of marketing, the courses in this concentration are always challenging. Students who are ready to meet the challenges will find themselves well prepared for a wide variety of careers in marketing, achieving positions as marketing consultants, employees for the marketing department of domestic or international corporations, and marketing specialists for non-profit organizations.
Students may complete the Marketing program in either a traditional or fast-track, 12-month format. Admittance to the fast-track program is in the September term only with all foundation courses having been completed with a 3.00 GPA or better cumulative average, prior to entrance into core and concentration classes. Due to the fast-track program format, the one-year program is set up with selected concentration courses. Thus, all concentration courses may not be available in the fast-track delivery.
The Marketing traditional program is offered on an evening schedule with some core courses available during the afternoon.
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