Hospitality > Marketing, Event Leadership
Three specialized hospitality concentrations provide you with the advanced training and knowledge needed to secure employment positions in these growing areas. The individualized concentrations also provide you with customized learning experiences that allow you to strengthen your career portfolio for long-term career success.
marketing In the highly competitive hospitality and tourism industry, professional marketers are needed to conduct high-level research, develop effective strategies and evaluate marketing outcomes. From marketing exotic travel destinations to promoting world-class attractions, there are innumerable opportunities for skilled and experienced marketing professionals.
event leadership This is the first M.B.A. concentration in the high-demand field of event leadership in the world. Therefore, the prestige associated with this new concentration may lead to long-term career satisfaction and success. Graduates may seek higher-level positions within global organizations that require M.B.A. core curricular skills as well as strategic planning and management expertise within the event field. Employment opportunities for this M.B.A. program are boundless, but some job titles include director of meetings and conventions, manager of expositions, producer of sport events, and director of special events for attractions and festivals.
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