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Sports/Entertainment/Event Management
Bachelor of Science JWU bachelor's degree program in Sports/Entertainment/Event Management develops students who are ready to reach new heights and achieve their goals. Students have access to programs that prepare them to manage many areas of major sports facilities and resorts, as well as organize national and international events like the World Cup, the Grammy Awards or the Olympics. Coursework enables graduates to apply the primary tools and fundamental understanding of the four basic areas of sport, entertainment or event development, planning and management.
In this four-year program the curriculum includes core courses in:
event management
facilities management
media relations
trade show/expo management
entertainment management
Students tailor their degrees toward their chosen careers by complementing the core curriculum with such electives as: professional sports management, sports and entertainment marketing, ceremony and protocol, athletic coaching administration, and hospitality sales and meeting management. This enables them to demonstrate personal discipline, professionalism, accountability, and ethical behavior in a sport, entertainment or event management environment.
Students further specialize by choosing a hospitality concentration. This experience allows them to use analytical thinking skills to create, develop, plan, manage, operate and evaluate the critical elements of a successful sport, entertainment or event organization.
The program culminates in an exciting, term-long, off-site externship under the direction of an industry professional that allows students to apply the skills they've learned and prepares them to launch their careers. The externship focuses on the ability to identify, document and successfully communicate personal and professional short term and long-range vision and strategies for a successful career in sport, entertainment or event management. Graduates have gone to work for professional sports teams, entertainment venues, resorts and conference centers.
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