Hector Loyola ’93
Course Designer, Fédération Equestre Internationale
Hector is the youngest licensed FEI show
jumping course designer in the world.
Although he grew up with horses in
Puerto Rico, Loyola never knew about
English riding or the sport of show
jumping until he enrolled in JWU’s Equine
Management program. Now he spends
more than half the year traveling the U.S.,
Canada, South and Central America and
the Caribbean setting jumps and jumping
difficulty in every class of competition.
Person of greatest influence at JWU One above all: Beth Beukema. I owe her
all my success and career.
Managing work and life balance I once said as a boy that I’d love to work
at the circus. It came true with the show
jumping circuit. In traveling 25 weeks of
the year, I work and life follows me, but
it balances itself out.
Vision for your
industry’s future Show jumping will
always be show jumping.
What will change is the
quality of the shows, the
safety of our horses and
horse breeding will be
Dirk Shaw ’97
Senior Vice President, Ogilvy PR’s 360° Digital Influence Practice
Dirk oversees strategic planning and
creative deployment of social media for
Ogilvy’s West Coast clients. An industry
pioneer with 15 years in the digital
marketing field, his previous experience
includes development of digital marketing
solutions for Delta Air Lines, Coca-Cola
and Marriott. Dirk also co-founded Aperio,
a company that develops digital business
solutions and marketing strategies. His blog
can be found at www.dirkshaw.com.
Most important 21st-century
workplace skill Creativity. Answering questions in new
ways requires creative thinking — the kind
of thinking that can’t be found via Google.
Vision for your industry’s future It’s going from mass to social to relevant
media. Brands are competing for a scarce
resource — attention. People can only
process so much. What sticks are things
that matter and are relevant.
Advice for new graduates Build your personal brand online. First step
is to clean up your social profile. Having
compromising photos can cost you a job.
Second, establish a point of view in an area
you want to pursue.
Favorite quote “Do or do not; there is no ‘try’.”
— Yoda, from “Star Wars”
Reginald Heard ’86
President, CEO and Founding Principal, Bankers One Capital
Reggie runs Bankers One Capital, a
financial advisory firm that specializes in
loan packaging and debt placement for
new and existing small business owner-operators,
single and multi-unit franchise
operators and portfolio investors. In his
more than 20 years of industry experience,
he cultivated an extensive commercial
finance career by working for such large
financial institutions as the CIT Group, GE
Capital, Fleet Bank and State Street Bank.
Most lasting impression of JWU The quality of faculty and resources, and
my successful internship with Dun &
Bradstreet that allowed me to land my first
permanent job with State Street Bank.
Career gurus Bill Gates of Microsoft, Ben Cohen and
Jerry Greenfield of Ben & Jerry’s, and Mark
Zuckerberg of Facebook. They began their
ventures as small business operators with
Biggest challenge you’ve overcome Starting a small business finance company
shortly before the onset of the greatest
financial market meltdown since the last
Advice for new grads Identify your professional interest as
early as possible and remain open to
exploring new experiences outside your
Susanne (Chasanoff) Deegan ’93
Managing Director, The Harbour Group
As managing director at
Burson-Marsteller, a global public
relations and communications firm
with offices and affiliate partners in 81
countries, Susanne develops and executes
strategic communications programs to
help clients protect their brand reputation
in the face of high-profile crisis. With more
than 15 years experience in government
and public affairs, Susanne has worked with
companies and trade associations in the
aerospace, consumer products, energy,
hospitality, higher education, steel and
Role JWU played in your career My internships at the Providence mayor’s
office and then the State House put me
ahead of the competition and allowed me
to land a job out of college with the NYC
mayor’s office under [Rudy] Giuliani.
Vision for your industry’s future Social media engagement and strategy on
the issues management side of things will
be a growing area of focus.
Most important 21st-century
workplace skill The lost art of knowing how to write.
Favorite quote “Nothing great is ever achieved without
much enduring.” — St. Catherine of Siena
(and Theta Phi Alpha motto)