Elizabeth Carey

Associate Professor,  College of Business

Contact Information
My teaching practices focus heavily on making sure students understand the diverse and interconnected work force that they will be entering.”


I currently serve as an associate professor in the Marketing department of JWU Providence’s College of Business. I focus heavily on project-based learning, both inside and outside the classroom. In addition to my teaching role, I also serve as an advisor for the JWU Live student-run radio station and the JWU Surf Club. I also host international students for holidays and field trips.

My professional background spans 30+ years in the fields of advertising, marketing, digital and social media marketing. I left my home state of Rhode Island in 1993 and worked with tech and telecommunications clients for 5 years in San Francisco during the explosive dot.com era.

My teaching position allows me to work with many talented students on developing their professional brands across multiple media channels — as well as enhancing their hard and soft skills for the increasingly demanding fields of branding, marketing communications and advertising. My focus on experiential and project-based learning allows me to provide students with authentic learning, and gives them projects they can feature proudly in their portfolios.

I am very interested in the combination of data analytics with creative insight into human behavior. The combined appreciation of these two factors is, in my humble opinion, the key to brand loyalty. One of my favorite quotes is from Walter Landor: “Products are made in the factory, but brands are created in the mind.”

Professional Memberships

  • American Marketing Association, 2011-present
  • Association of American Colleges and Universities, 2014-present
  • International Association for Research on Service-learning and Community Engagement, 2015-present
  • New England Faculty Development Consortium, 2014-present