Anthony Fruzzetti

Professor,  College of Business

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As a member of the Marketing department, my two areas of specialization are marketing research and consumer behavior. They go together, and focus on why people do the things they do.”


Anthony Fruzzetti is in his 17th year as a full-time member of the faculty in the College of Business’ Marketing Department.

He is a longtime active member of the Board of Directors of the New England Marketing Research Association. Fruzzetti also serves as a faculty mentor to the JWU men’s ice hockey team and faculty advisor to the JWU Wave Riders Surf Club.

In the classroom, Fruzzetti prefers for students to be active participants in a conversation, rather than passive witnesses to a lecture.