Anthony Fruzzetti

Professor,  College of Business

Contact Information
As a member of the Marketing department, my two areas of specialization are marketing research and consumer behavior. They go together, and focus on why people do the things they do.”


I am currently in my first year as Department Chair — and 17th year as a full time member of the faculty — in the College of Business’ Marketing Department.

I am a longtime active member of the Board of Directors of the New England Marketing Research Association. I also serve as a faculty mentor to the JWU Men’s Ice Hockey Team and faculty advisor to the JWU Wave Riders Surf Club.

In the classroom, I prefer for students to be active participants in a conversation, rather than passive witnesses to a lecture.