Patrick Leary

Associate Professor,  College of Hospitality Management

Contact Information
One of my primary roles as a faculty member is to serve as a coach + advisor. I make an effort to advise students on how to enhance their personal brand — making them more marketable upon graduation.”


Patrick Leary has a professional background rooted in sports marketing and athletic administration. He has worked in brand management for NERF & Sports Action Brands at Hasbro, Inc., as well as previous experiences working in athletic marketing for Providence College, Boston College and Canisius College.

Leary specializes in Sports Marketing, Sponsorship Sales, Event Management, New Media Literacy and Athletic Administration. He has created various experiential learning opportunities for students, including the development of the annual Sports, Entertainment & Event Management (SEEM) Leadership Conference. His academic research focuses on the commercialization of intercollegiate athletics.

Areas of Expertise

  • Sports Marketing
  • Sponsorship Sales
  • Event Management
  • New Media Literacy
  • Athletic Administration

Sample Courses

  • SEE 4060: Sports, Entertainment & Event Management Seminar
  • SEE 4020: Sports and Entertainment Marketing

Professional Memberships

  • Sports Marketing Association, 2013-present
  • North American Society for Sport Management, 2010-present
  • American Marketing Association, 2015-present