Diane McCrohan

Associate Professor,  College of Business

Contact Information
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I bring my retail experience into the classroom and discuss examples with my students. I teach an experiential class.”

Bio

My professional background is in brick and mortar retailing, and that is my primary area for teaching.

I have experience with two large department stores, Jordan Marsh and Filene’s. (Both have now been consolidated under Macy’s.) I also have experience with retail banking.

I believe that to be effective in teaching retailing you must have experience on the sales floor. I served in several capacities including sales associate, assistant department manager, department manager and area sales manager.

I bring this experience into the classroom and discuss examples with the class. I teach an experiential class. In this class students go on 5 local fieldtrips and spend 2 days in New York City visiting different companies. The class ensures that I remain current on industry practices. I also serve as a faculty advisor for Kohl’s annual student case competition.

I am currently enrolled in Iowa State University’s hybrid PhD program in apparel, merchandising and design. I hold an MBA with a concetration in marketing from Bryant University. My undergraduate degree is in fashion merchandising from the University of Rhode Island.

Areas of Expertise

  • Comparative retail strategies
  • Fashion promotion
  • Marketing principles
  • Textiles
  • Visual merchandising

Professional Memberships

  • International Textile & Apparel Association, 2016-present
  • National Retail Federation, 2009-present

Sample Courses

  • RTL 3150: Special Topics in Fashion/Retail Marketing 
  • RTL 4010: Retail Executive Decision Making
  • RTL 1005: Retailing
  • RTL 1020: The Business of Fashion
  • RTL 1010: Textiles
  • RTL 2063: Retail Industry Seminar
  • MRKT 1001: Principles of Marketing

Presentations

  • “NFL Fanatics’ Communication of Identity through Apparel and Merchandise: A Gender Comparison,” International Textiles and Apparel Association Annual Conference, 2016. Authors: Amy Shane-Nichols, Diane McCrohan and Te-Lin Chung