Diane McCrohan

Associate Professor + Department Chair, Marketing,  College of Business

Contact Information
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I bring my retail experience into the classroom and discuss examples with my students. I teach an experiential class.”

Bio

Diane McCrohan's professional background is in brick-and-mortar retailing, and that is her primary area for teaching.

McCrohan has experience with two large department stores, Jordan Marsh and Filene’s. (Both have now been consolidated under Macy’s.) She also has experience with retail banking.

She believes that to be effective in teaching retailing, you must have experience on the sales floor. She served in several capacities, including sales associate, assistant department manager, department manager and area sales manager.

McCrohan brings this experience into the classroom and discusses examples with the class. She teaches an experiential class. In this class, students go on five local fieldtrips and spend two days in New York City visiting different companies. The class ensures that she remains current on industry practices. She also serves as a faculty advisor for Kohl’s annual student case competition.

McCrohan is currently enrolled in Iowa State University’s hybrid Ph.D. program in apparel, merchandising and design. She holds an MBA with a concetration in marketing from Bryant University. Her undergraduate degree is in fashion merchandising from the University of Rhode Island.

Areas of Expertise

  • Comparative Retail Strategies
  • Fashion Promotion
  • Marketing Principles
  • Textiles
  • Visual Merchandising

Professional Memberships

  • International Textile & Apparel Association, 2016–present
  • National Retail Federation, 2009–present

Sample Courses

  • RTL 3150: Special Topics in Fashion/Retail Marketing 
  • RTL 4010: Retail Executive Decision Making
  • RTL 1005: Retailing
  • RTL 1020: The Business of Fashion
  • RTL 1010: Textiles
  • RTL 2063: Retail Industry Seminar
  • MRKT 1001: Principles of Marketing

Presentations

  • “NFL Fanatics’ Communication of Identity through Apparel and Merchandise: A Gender Comparison,” International Textiles and Apparel Association Annual Conference, 2016. Authors: Amy Shane-Nichols, Diane McCrohan and Te-Lin Chung