Julie Viscardi-Smalley

Associate Professor,  College of Hospitality Management

Contact Information
Assistant Professor Julie Viscardi Smalley
In concert production, students are charged with booking and producing an entire concert. Night of the show, they’re on their own — I go only to assess them. Sometimes I throw them a few curveballs.


Julie Viscardi-Smalley specializes in teaching about the music industry, entertainment management, event management, concert production, music theory and music history. Her doctoral research is centered around the application of threshold concept theory to music industry education. Additional research interests include music education, the analysis of popular music, the music industry, concert/festival/event production, online teaching and learning and curriculum/program design in higher education.

Viscardi-Smalley’s professional experience in the music industry includes work in booking agencies, concert production, tour coordination, artist management, marketing for music, record labels and copyright/publishing for musical works. She enjoys attending live music events, performing music and spending time with family.

Viscardi-Smalley is a candidate for the DMA (Doctor of Musical Arts) degree in the College of Fine Arts of Boston University. She earned a Bachelor of Music Education and a Master of Science in Music Education from Syracuse University. She is a member of the Music and Entertainment Industry Educators Association (MEIEA) and the International Association of Exhibitions and Events (IAEE).

Twitter: @ProfJVS
LinkedIn: linkedin.com/in/julieviscardismalley

Professional Memberships

  • Music and Entertainment Industry Educators’ Association
  • The College Music Society
  • The National Association for Music Education


  • American Hotel & Lodging Educational Institute (AHLEI)
  • Certified Hospitality Educator (CHE)


  • Viscardi-Smalley, J. (2018). “What Music Industry Education Can Learn From Threshold Concept Theory.” Proceedings of the 2018 International Summit of the Music & Entertainment Industry Educators Association. Paper presented at the International Summit of the Music & Entertainment Industry Educators Association, Los Angeles, CA, March 22-24, 2018. Nashville, TN: MEIEA. Retrieved from: https://doi.org/10.25101/18.15
  • Viscardi-Smalley, J. (2009). [Review of the book “Reality Check: A Common Sense Guide to Breaking into the Music Industry: An Insider’s View from the Trenches,” by M. Walt]. MEIEA Journal, 9(1), 219-221. Retrieved from: http://www.meiea.org/Journal/Vol9/Reviews