Marketing

Turning ideas into profit requires a precise strategy, targeted communications and budgetary planning. As a JWU marketing student, learn the best practices for managing market research projects, developing web-based marketing programs, developing and executing brand strategies and the ability to develop and manage comprehensive marketing plans.

Under the guidance of faculty who combine strong theory with real-world experience, you'll learn how to

  • develop, implement, analyze, interpret, and make recommendations based on primary and secondary research data using qualitative and quantitative methods
  • analyze consumer decision-making and behavior
  • prepare and conduct a professional sales presentation
  • develop e-commerce, international and strategic marketing plans

You'll also have the opportunity to customize your degree by concentrating on a particular area of interest, such as Fashion Product Development or Marketing Communications.  

Catalog Course Information
Continuing Education Catalog Course Information

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