Brenda Eckler

Associate Professor

JWU Faculty Since 2013

Professor Brenda Eckler

Contact Info


About Brenda

Associate Professor Brenda Eckler has been teaching in the Sports, Entertainment and Event-Management Department at JWU since 2013 specializing the event industry. Prior to that time she taught in the College of Hospitality and College of Business for the State University of New York.
Brenda owned and operated a photography and event planning business for over 25 years in the Capital Region of NYS, prior to event planning becoming a recognized profession. She assisted in planning and executing numerous non for profit association events for March of Dimes and the AIDS Council where tens of thousands of dollars were earned for their causes throughout her entrepreneurial career. During her full-time employment at the State University of New York, serving as the club advisor for the Rotaract Club, she mentored students in a plan, in collaboration with Rotaract Brazil, to fundraise, purchase, decorate and equip a children’s learning bus that would travel to remote parts of Brazil to assist in the literacy in that country. While teaching at JWU, Brenda worked within the industry in the summer months at various events throughout Rhode Island to ensure her knowledge was current within the event industry. Her knowledge and experiences in the industry allow her to bring current real-life experiences into the classroom.
In addition to her work in the event industry, she has a diverse academic and past career experiences to share with students within the classroom. She possesses degrees in Accounting, Hospitality Management-Travel & Tourism and an MBA in Management with a minor in Entrepreneurship. Prior to owning and operating her business she held a position as Corporate Accountant for seven years before recognizing her heart belonged in the hospitality Industry. Her knowledge in these areas allow her to enhance the academic experience for undergraduate and graduate students. Her entrepreneurial spirit and venturous nature has allowed her to travel throughout the world, sky dive and drive a NASCAR, a passion she inherited from her parents. She adores her 4 pets, 1 pure breed English Black Labrador Retriever and her 3 cats!
Her research interests include 21st century learning and teaching and she is able to bring years of research and knowledge into the classroom and online to ensure and effective life-long learning experience. Brenda has taught in an online modality for over 10 years and prides herself in perfecting the online teaching modality, writing and re-writing numerous courses for the College of Professional Studies, incorporating her knowledge of 21st century learning and teaching.


  • DBA Candidate – Grand Canyon University
  • MBA- Management (New Venture) – University at Albany
  • BBA – Hospitality Management – Travel & Tourism, State University of New York at Delhi
  • AAS – Accounting – State University of New York at Cobleskill

For our success to be real, it must contribute to the success of others. Eleanor Roosevelt

Teaching Interests

Project Based Learning

Scholarly Interests

21st Century Teaching and Learning


  • Special Event Protocol
  • Weddings & Ceremonies
  • The Gaming Industry
  • Business Event Management
  • Managing Gaming Operations
  • International Exhibitions & Events

Extra Curricular Roles

Tiefel Faculty Fellow
DECA District and Regional Judge
Sharkfest Entrepreneur Event Competition Planning Committee Member & Student Mentor
Meeting Professionals International Student Club
Project Based Learning (PBL) Working Committee
St. Paul's Episcopal Church, Treasurer – Assistant Treasurer
Rotary International, Youth Committee Chairperson


Professional Affiliations

Meeting Professionals International (MPI)
International Festivals & Events Association (IFEA)
Protocol and Diplomacy International (PDI)
International Association Exhibitions and Events (IAEE)



  • Certified Hospitality Educator (CHE), American Hotel & Lodging Association (2022)
  • COVID-19 Contact Tracing Certificate, John Hopkins University via Coursera (2021)
  • Emergency Preparedness Certification, Meeting Professional International (2020)
  • Certified Meeting Professional (CMP), Event Industry Council (2019)
  • Wedding Planning Certified, the Bridal Society (2014)



Honors And Awards

  • State University of New York, Presidential Medallion for Academic Excellence
  • Rotary International, Rotarian of the Quarter

Q&A with Brenda

How Did You Get Started?

Knowing part of my business was social event planning, a local community college Dean of Hospitality approached me as he was struggling to find an instructor for an Event Management course on Thursday evenings. I was a former student and he felt that I would be an excellent instructor. I responded “I never have thought about teaching but I am willing to try it out!” Needless to say, the Dean continued to ask if I would be willing to teach other courses in his department (and Department of Business as well). I can never thank him enough for giving me an opportunity to teach for him as it opened a new door for me.

What Is Your Favorite Teaching Moment?

My favorite teaching moment is the “Ah-hah” moment. This is when a student understands the concept being taught. A students eyes brighten and a smile tells me the student has analyzed and used critical thinking to fully grasp the concept.

What Advice Do You Have For Incoming Freshmen?

Think out of the box, take risks, meet/network with everyone and never ever stop learning!

What Students Say

Professor Brenda Eckler has really inspired me this term with her stories and kind words! I have always gotten the best feedback from her and have received notes of encouragement from her throughout the term that pushed me to keep doing my best!

Allison Gerdsmeier, BS – Tourism and Hospitality Management