Diane McCrohan

Associate Professor + Department Chair, Marketing

JWU Faculty Since 2005

Contact Info

Email
diane.mccrohan@jwu.edu
Phone
401-598-2748
Campus
Providence

About Diane

Diane McCrohan an associate professor who currently serves as the Department Chair for the Marketing Department of JWU Providence's College of Business. McCrohan is a strong believer in experiential learning. McCrohan is always encouraging students to take advantage of the experiential learning the university offers, such as internships, study abroad opportunities, national competitions, and professional site visits.

McCrohan teaches in the Fashion Merchandising & Retailing program. She has experience with two large department stores, Jordan Marsh and Filene’s. (Both have now been consolidated under Macy’s.) She also has experience with retail banking. She encourages all of the fashion merchandising students to get experience in brick and mortar retailing in order to understand what happens in the physical stores.

McCrohan is currently enrolled in Iowa State University’s hybrid Ph.D. program in apparel, merchandising and design. She holds an MBA with a concentration in marketing from Bryant University. Her undergraduate degree is in fashion merchandising from the University of Rhode Island.

Education

  • MBA, Bryant University
  • B.S., University of Rhode Island

My advice to incoming students is to get to know your professors. They are here to help you, and they want you to succeed!

Courses

  • RTL 1015: Introduction to Retail and Fashion
  • RTL 2008: The Textiles Industry
  • RTL 2122: Retail and Fashion Lab
  • RTL 3030: Cases in Fashion and Retail
  • RTL 3212: Sustainability in the Fashion Industry
  • RTL 4050: Strategic Planning in the Fashion Industry
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Professional Affiliations

International Textile & Apparel Association, 2016–present
National Retail Federation, 2009–present

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Publications

  • Shane-Nichols, A., McCrohan, D., & Chung, T. (2020). NFL Fanatics Identity and Consumption Behavior: A Gender Comparison. Sports Business and Management. https://doi.org/10.1108/SBM-08-2018-00
  • PRESENTATION: “NFL Fanatics’ Communication of Identity through Apparel and Merchandise: A Gender Comparison,” International Textiles and Apparel Association Annual Conference, 2016. Authors: Amy Shane-Nichols, Diane McCrohan and Te-Lin Chung


Q&A with Diane

At JWU, education is not confined to the four walls of the classroom. You’re not going to spend four years with your nose buried in a book, learning theories you may never get a chance to apply — you’re going to get out there and apply them, be it through internships, group projects, leadership opportunities, competitions and more.

How Did You Get Started?

I was working for Admissions Marketing, and I was asked to be an adjunct professor for an introductory marketing class. The first night that I taught that marketing class I was hooked. I love teaching!