SEEM Conference Connects Students with Industry Pros

Story by Robyn Hankerson , on Jun 1, 2016 11:56 AM

Sports, Entertainment, Event — Management (SEEM) and business students were in for a treat when industry professionals descended upon campus to provide insight on the inner workings of the business. With panel discussions ranging from marketing to entrepreneurship, music and film festivals, international events and a Sharkfest business pitch competition, the SEEM Leadership Conference provided a snapshot of what to expect when entering the industry.

“SEEM students account for a large part of our student body at the North Miami Campus, so we had a desire to develop something different to give them access to network with industry professionals,” said David Edwards, lead faculty for the SEEM program. “The event has evolved from being hosted by faculty to being hosted by the students, giving them hands-on experience in event planning and decision-making.”

Presented by the SEEM Leadership Committee, students identified guest speakers who would showcase the industry from various perspectives. One of the featured sessions included Russell Faibisch, CEO and co-founder of ULTRA Music Festival, the world’s premier electronic festival that attracts more than 330,000 attendants.

Other key speakers included Jose Resendez ’07, senior account executive at FleishmanHillard and AdWeek’s PRNewser 30 Under 30 and Michael Hurt, senior director of ballpark operations for the Miami Marlins.

“It required a lot of strategy, coordination and intellectual thought to plan this conference,” said Avery Gillyard ’19, vice president of the SEEM Leadership Committee. “It was worth it to give students an experience they may not have had otherwise. The conference allowed them to network and gave an outlook on future jobs and opportunities.”