Debbie Howarth (she/her)
Professor, College Chair College of Hospitality & Business Department of Business Providence
Biography
Debbie Howarth is a marketing professor and the department chair for business programs in the College of Hospitality & Business. Howarth’s path at JWU began with 16 years of teaching sales, marketing and technology courses. She has also served as both the interim assistant dean and faculty director for business accreditation for the College of Business (now the College of Hospitality & Business). Before coming to JWU, she taught marketing, advertising, and business communications courses at Massachusetts Bay Community College.
Howarth brings to the college more than 15 years of experience in the retail, healthcare and hospitality/tourism industries, including having held management positions in operations and hotel sales & marketing. Additionally, Howarth has served on the board of directors for several business and hospitality associations, as well as advisory and steering committees in the hospitality and tourism industries.
"My areas of expertise include sales, marketing, business analytics and information technology. I am experienced in developing relationships between the university, its students and the business community."
Education
Ed.D., Boston University
Curriculum & Teaching, Educational Media & Technology
Master in Hospitality Administration, University of Nevada, Las Vegas
Hospitality Administration
B.S., University of Vermont
Agricultural and Resource Economics, Small Business Management
SAS Responsible Innovation and Trustworthy AI Badge (2025-)
SAS
Learning Power BI Desktop (2024-)
LinkedIn Learning: Learning Power BI Desktop
Generative AI for Educators Certificate (2024-)
Google: Generative AI for Educators
Tableau Modules: Tableau Basics and Get Started with Data Visualization in Tableau Desktop – 5 Badges (2023-)
Salesforce
SAS Visual Analytics 1 for SAS Viya: Basics Badge (2023-)
SAS
Google Data Analytics Certificate (2023-)
Coursera: Google Data Analytics Certificate
SAS Data Literacy in Practice Badge (2023-)
SAS
SAS Data Literacy Essentials Badge (2023-)
SAS
Learning Designed for CAST (formerly known as Center for Applied Special Technology)
Graduate Studies Certificate in Program Planning, Management, Monitoring, & Evaluation (2010-)
Boston University – Graduate Studies Certificate in Program Planning, Management, Monitoring, & Evaluation
CITI Certification (2026-2029)
CITI Social & Behavioral Research – Basic/Refresher (ID: 76454497)
CITI Certification (2026-2029)
Social and Behavioral Responsible Conduct of Research (ID 167862)
Professional Certified Marketer, Marketing Management (2026-2029)
American Marketing Association: Professional Certified Marketer, Marketing Management
CITI Certification (2024-2028)
CITI Conflicts of Interest – Conflicts of Interest (ID 167865)
Blended Adult Mental Health First Aid 2nd Edition (2025-2028)
National Council for Mental Wellbeing
Certified Hospitality Digital Marketer (2014-2026)
Hospitality Sales & Marketing Association International
Professional Certified Marketer, Marketing Management (2023-2026)
American Marketing Association: Professional Certified Marketer, Marketing Management
CITI Certification (2015-2026)
CITI Program – Social & Behavior Research – Basic/Refresher – Social Behavior Research (ID 167846)
Certificate in Data Analytics (2026-2026)
American Marketing Association
CITI Certification (2020-2024)
CITI Conflicts of Interest – Conflicts of Interest (ID 167865)
Certified Hospitality Educator (CHE) (2006-2016)
American Hotel & Lodging Association
Certified Marketing Executive (1998-2014)
Hospitality Sales & Marketing Association International
Most Valuable Peer Award
Johnson & Wales University
1st Year Teaching Excellence Award
Johnson & Wales University
“Marketers prep for Chrome’s cookie phaseout.” Howarth, D. (March 1, 2024)
https://pbn.com/marketers-prep-for-chromes-cookie-phaseout/
American Marketing Association
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
Teachers of English to Speakers of Other Languages
Massachusetts Lodging Association
South Shore Chamber of Commerce Tourism Council
International Operators’ Council, Region 6, Choice Hotels International
Connecticut Lodging Association
Northeast Connecticut Visitors’ District
Howarth, D. (December 6, 2019). HSMAI Insights: Marketing evolution – attribution and analytics best practices from the field.. (Professional Association POV Paper).
HSMAI Insights: Weekly sales, marketing, and revenue optimization essentials for HSMAI members, 1.
https://americas.hsmai.org/insight/marketing-evolution-attribution-and-analytics-best-practices-from-the-field/
Howarth, D. (April (2nd Quarter/Spring), 2017). An Analysis of Pathway Programs and Social Integration in the Retention of International Chinese College Students: A Case Study Approach.. (Dissertation).
Proquest Dissertations and Theses, i-172.
Doctoral Research Forum, “Chinese College Students, Pathway Programs & Social Integration Persistence Study,” TESOL International Association, Seattle, WA, United States. (March 21, 2017).
Expertise
sales, marketing, digital marketing, management