Debbie C Howarth (she/her)
Professor, College Chair College of Hospitality & Business Department of Business Providence
Biography
Debbie Howarth is a professor in the Marketing department. Previously, she served as the interim assistant dean for the College of Business (now the College of Hospitality & Business).
Howarth’s path at JWU began with 16 years of teaching sales, marketing and technology courses. Before that she taught marketing, advertising, and business communications courses at Massachusetts Bay Community College.
Howarth brings to the college more than 15 years of experience in the retail, healthcare and hospitality/tourism industries, including having held management positions in operations and hotel sales & marketing.
In addition, Howarth has served on the board of directors for several business and hospitality associations, as well as advisory and steering committees in the hospitality and tourism industries.
Education
EdD, Boston University
Curriculum & Teaching
Master in Hospitality Administration, University of Nevada, Las Vegas
Hospitality Administration
BS, University of Vermont
Agricultural Economics
SAS Responsible Innovation and Trustworthy AI Badge
SAS
Learning Power BI Desktop
LinkedIn Learning: Learning Power BI Desktop
Generative AI for Educators Certificate
Google: Generative AI for Educators
Tableau Modules: Tableau Basics and Get Started with Data Visualization in Tableau Desktop – 5 Badges
Salesforce
SAS Visual Analytics 1 for SAS Viya: Basics Badge
SAS
Google Data Analytics Certificate
Coursera: Google Data Analytics Certificate
SAS Data Literacy in Practice Badge
SAS
SAS Data Literacy Essentials Badge
SAS
Learning Designed for CAST (formerly known as Center for Applied Special Technology)
Graduate Studies Certificate in Program Planning, Management, Monitoring, & Evaluation
Boston University – Graduate Studies Certificate in Program Planning, Management, Monitoring, & Evaluation
Professional Certified Marketer, Marketing Management
American Marketing Association: Professional Certified Marketer, Marketing Management
CITI Certification
CITI Conflicts of Interest – Conflicts of Interest (ID 167865)
Blended Adult Mental Health First Aid 2nd Edition
National Council for Mental Wellbeing
Certified Hospitality Digital Marketer
Hospitality Sales & Marketing Association International
Professional Certified Marketer, Marketing Management
American Marketing Association: Professional Certified Marketer, Marketing Management
CITI Certification
CITI Program – Social & Behavior Research – Basic/Refresher – Social Behavior Research (ID 167846)
Certificate in Data Analytics
American Marketing Association
CITI Certification
CITI Conflicts of Interest – Conflicts of Interest (ID 167865)
Certified Hospitality Educator (CHE)
American Hotel & Lodging Association
Certified Marketing Executive
Hospitality Sales & Marketing Association International
Most Valuable Peer Award
Johnson & Wales University
1st Year Teaching Excellence Award
Johnson & Wales University
“Marketers prep for Chrome’s cookie phaseout.” Howarth, D. (March 1, 2024)
https://pbn.com/marketers-prep-for-chromes-cookie-phaseout/
American Marketing Association
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
Hospitality Sales and Marketing Association International
Teachers of English to Speakers of Other Languages
Massachusetts Lodging Association
South Shore Chamber of Commerce Tourism Council
International Operators’ Council, Region 6, Choice Hotels International
Connecticut Lodging Association
Northeast Connecticut Visitors’ District
Howarth, D. (December 6, 2019). HSMAI Insights: Marketing evolution – attribution and analytics best practices from the field.. (Professional Association POV Paper).
HSMAI Insights: Weekly sales, marketing, and revenue optimization essentials for HSMAI members, 1.
https://americas.hsmai.org/insight/marketing-evolution-attribution-and-analytics-best-practices-from-the-field/
Howarth, D. (April (2nd Quarter/Spring), 2017). An Analysis of Pathway Programs and Social Integration in the Retention of International Chinese College Students: A Case Study Approach.. (Dissertation).
Proquest Dissertations and Theses, i-172.
Doctoral Research Forum, “Chinese College Students, Pathway Programs & Social Integration Persistence Study,” TESOL International Association, Seattle, WA, United States. (March 21, 2017).
Expertise
sales, marketing, digital marketing, management