Marketing & Advertising B.S.
Degree: B.S.
Location(s): Rhode Island
Length: 4 years
Internship: Required, 6 credits
Credits: 120
Marketing Campaign Success Starts Here
Interested in learning how brands stay relevant with today’s consumers? In JWU Providence’s Marketing & Advertising Bachelor of Science program, learn the theory behind great marketing campaigns — and conduct the market research to create them.
Gain a deep understanding of consumer behavior and dive into how brands make a lasting impression. Learn how to analyze brand elements and emotional cues — and how messaging makes an impact across platforms.
It takes a range of skills and personalities to execute and track the performance of a successful marketing campaign. Uncover your strengths — whether you’re a market researcher, a strategist, a content creator, an influencer or a social media expert. As you progress, you will discover how to integrate into a dynamic team across disciplines in advertising, public relations, marketing and media buying.
Credits Business Foundations | ||
| ACCT1210 | Financial Accounting | 3 |
| ACCT1220 | Managerial Accounting | 3 |
| BUSN1001 | Introduction to Business and Management | 3 |
| BUSN3010 | Business Analytics | 3 |
| BUSN4030 | Global Strategy Capstone | 3 |
| FISV2000 | Finance | 3 |
| FIT1040 | Spreadsheet Design for Business Solutions | 3 |
| LAW2001 | The Legal Environment of Business I | 3 |
| MGMT2001 | Human Resource Management | 3 |
| MGMT2030 | Operations and Supply Chain Management I | 3 |
| MRKT1001 | Marketing Foundations | 3 |
| Major Courses | ||
| ADVC1010 | Marketing Communications | 3 |
| ADVC4020 | Personal Branding and Portfolio Seminar | 3 |
| MRKT2050 | Market Research and Consumer Insights | 3 |
| MRKT3033 | Brand Marketing and Analytics | 3 |
| MRKT3045 | Social and Digital Media Marketing | 3 |
| MRKT4055 | Global Strategic Marketing and Advertising | 3 |
| Major Electives | ||
| Choose two of the following: | 6 | |
| Influencer Marketing | ||
| Content Creation and Generative AI | ||
| Media Buying and Planning | ||
| Integrated Search Engine Marketing Campaigns | ||
| Consumer Behavior | ||
| Sales Management | ||
| Marketing Analytics | ||
| Applied/Experiential Learning | ||
| Choose 6 credits from the following: | 6 | |
| College of Business Internship | ||
Study Abroad | ||
| University Core Curriculum | ||
| Communicating | 9 | |
| Rhetoric & Composition I | ||
| Rhetoric & Composition II | ||
| Communication Skills | ||
| Connecting | 6 | |
Two courses with the Connecting attribute (ECNG), one at the 2000 level, one at the 4000 level | ||
| Experiencing | 6 | |
| Ethics: A Global Perspective | ||
Additional course with the Experiencing attribute (EEXP) in a different discipline | ||
| Measuring | 6 | |
| A Survey of College Mathematics (or higher, based on student’s placement) | ||
| Statistics I | ||
| Exploring | 3 | |
One course with the Exploring attribute (EEPL) | ||
| Interacting | 6 | |
| Microeconomics | ||
Additional course with the Interacting attribute (EINT) in a different discipline | ||
| A&S Electives | 6 | |
| Macroeconomics | ||
Choose one of the following: | ||
| Food Writing | ||
| Fashion Writing | ||
| Foundations of Digital Photography | ||
| Media Industries | ||
| Introduction to Multimedia Storytelling | ||
| Free Electives | ||
| 15 credits selected from 1000-4999 numbered offerings within the university | 15 | |
| Total Credits | 120.0 | |
Powered by Purpose: Jake Beaton ’23
Jake knew he liked marketing but found a passion for analytics at JWU. “Students can get involved with real-world clients and be in a professional environment while getting credit,” he explains. “You get the feel of real-life experience of what you can expect post-graduation.” When Jake isn’t playing intramural volleyball, he’s helping his peers expand their market research skills.
Become a Marketing Leader
Apply your skills through options like a semester-long internship or studying abroad. Compete in the National Intercollegiate Sales Competition (NISC) or join the American Advertising Federation (AAF) Ad Club and Ad Team, where multidisciplinary student teams research and create a campaign for a real-world client — then take that campaign to the annual AAF National Student Advertising Competition (NSAC).
Other ways to boost your skills:
- Learn from and network with JWU alumni through our Alumni Mentor Program.
- Take advantage of opportunities to earn industry certifications through coursework.
- Expand your network through on-campus career fairs, competitions, employer workshops and more.
- Start your own business with support from JWU’s Entrepreneurship Center, where you can learn about product development, branding and marketing new products or services.
Xavier Academic Complex
The College of Hospitality & Business oversees a number of classroom spaces within the Xavier complex where students hone their skills in marketing strategy and research, content creation and Generative AI, which they use to develop, manage and launch campaigns.
What Does a Career In Marketing and Advertising Look Like?
- Marketing manager
- Market research analyst
- Public relations manager
- Sales manager
- Digital storyteller
- Marketing manager
- Marketing strategist
- Brand manager
- Content strategist
Some professions may require additional study, background checks, certifications, licenses, exams and/or experience as required qualifications for employment. Students are responsible for verifying that they can meet the employment requirements of potential employers.
Study Marketing & Advertising at JWU
Faculty Contact
Debbie Howarth, Ed.D.
Professor and Chair of Business Programs
401-598-1484
debbie.howarth@jwu.edu