Sports, Entertainment, Event — Management B.S.
Degree: B.S.
Location(s): Rhode Island, North Carolina
Length: 4 years
Internship: Required, 6 credits
Credits: 108-120
Creating Exceptional Experiences for Participants and Guests
When the doors open for an unforgettable event or the star-spangled banner is sung before a sports playoff game, your planning is on full display. You’ve helped create an experience that captivates the crowd and participants. It’s all because of your management and preparation.
Whether you’re interested in sports, events, live entertainment or venue management, that experience can be yours. The same is true if you are passionate about promoting a music tour or managing a five-star wedding. The possibilities are endless with a Sports, Entertainment, Event — Management degree.
You’ll have the option of choosing a specialization that aligns with your personal career goals:
- Sports Management
- Live Entertainment Management
- Event Management
Whatever academic specialization you choose, you’ll learn to create exceptional guest experiences that fans, guests and spectators will cherish for a lifetime.
Curriculum
Credits Business Foundations | ||
| ACCT1210 | Financial Accounting | 3 |
| or ACCT2150 | Accounting for Hospitality Service Organizations | |
| FISV2000 | Finance | 3 |
| or ACCT3150 | Financial Management for Hospitality Service Organizations | |
| FIT1040 | Spreadsheet Design for Business Solutions | 3 |
| LAW2001 | The Legal Environment of Business I | 3 |
| or LAW2005 | Hospitality Law | |
| MGMT2001 | Human Resource Management | 3 |
| or HOSP2040 | Human Resources Management in Service Organizations | |
| Major Courses | ||
| EVNT2020 | The Business of Event Management | 3 |
| SEE1001 | Introduction to the Sports, Entertainment and Event Management Industry | 3 |
| SEE2005 | The Business of Sports | 3 |
| SEE2030 | The Business of Entertainment | 3 |
| SEE2150 | Safety, Security and Risk Management in the SEEM Industry | 3 |
| SEE3018 | Fan Engagement and the Guest Experience | 3 |
| SEE3860 | Relationship Management: Sales, Sponsorship and Negotiations | 3 |
| SEE4050 | International Sports, Entertainment, Event and Venue Management | 3 |
| SEE4060 | Sports/Entertainment/Event Management Seminar | 3 |
| Major Electives/Specialization | ||
| SEE4020 | Sports and Entertainment Marketing | 3 |
| Sports Management: | ||
| Athletic Coaching and Administration | ||
| Intercollegiate, Amateur and Olympic Sports | ||
| Professional Sport Management | ||
| Global Perspectives of Sport | ||
| Live Entertainment: | ||
| Event Sustainability | ||
| Introduction to the Music Industry | ||
| Concert, Tour and Music Festival Production Management | ||
| Live Entertainment and Concert Tour Management | ||
| Event Management: | ||
| Special Event Protocol | ||
| Weddings & Ceremonies | ||
| Fundamentals of Fundraising and Philanthropy | ||
| International Exhibitions & Events | ||
| Advanced Event Production: | ||
| Advanced Event Production: Special Events | ||
| Advanced Event Production: Trade Show | ||
| Advanced Event Production: Concert | ||
| Applied/Experiential Learning | ||
| Choose 6 credits from the following: | 6 | |
| College of Hospitality Management Internship | ||
Study Abroad | ||
| University Core Curriculum | ||
| Communicating | 9 | |
| Rhetoric & Composition I | ||
| Rhetoric & Composition II | ||
| Communication Skills | ||
| Connecting | 6 | |
Two courses with the Connecting attribute (ECNG), one at the 2000 level, one at the 4000 level | ||
| Experiencing | 6 | |
| Ethics: A Global Perspective | ||
Additional course with the Experiencing attribute (EEXP) in a different discipline | ||
| Measuring | 6 | |
| A Survey of College Mathematics (or higher, based on student’s placement) | ||
| Statistics I | ||
| Exploring | 3 | |
One course with the Exploring attribute (EEPL) | ||
| Interacting | 6 | |
| Macroeconomics | ||
Additional course with the Interacting attribute (EINT) in a different discipline | ||
| A&S Electives | 6 | |
Two courses with the Arts & Sciences elective attribute (EASC) | ||
| Free Electives | ||
| 15 credits selected from 1000-4999 numbered offerings within the university | 15 | |
| Total Credits | 108.0 | |
|
Credits
Business Foundations |
||
| ACCT1210 | Financial Accounting | 3 |
| or ACCT2150 | Accounting for Hospitality Service Organizations | |
| ACCT3150 | Financial Management for Hospitality Service Organizations | 3 |
| or FISV2000 | Finance | |
| FIT1040 | Spreadsheet Design for Business Solutions | 3 |
| HOSP2040 | Human Resources Management in Service Organizations | 3 |
| or MGMT2001 | Human Resource Management | |
| LAW2001 | The Legal Environment of Business I | 3 |
| or LAW2005 | Hospitality Law | |
| Major Courses | ||
| EVNT2020 | The Business of Event Management | 3 |
| SEE1001 | Introduction to the Sports, Entertainment and Event Management Industry | 3 |
| SEE2005 | The Business of Sports | 3 |
| SEE2030 | The Business of Entertainment | 3 |
| SEE2150 | Safety, Security and Risk Management in the SEEM Industry | 3 |
| SEE3018 | Fan Engagement and the Guest Experience | 3 |
| SEE3860 | Relationship Management: Sales, Sponsorship and Negotiations | 3 |
| SEE4050 | International Sports, Entertainment, Event and Venue Management | 3 |
| SEE4060 | Sports/Entertainment/Event Management Seminar | 3 |
| Major Electives/Specialization | ||
| Choose 15 credits of the following (EVNT4110, SEE3060, SEE4020 and one course from each of the topics) or Specialization listed below.†: | 15 | |
| Advanced Event Production: Special Events | ||
| Concert, Tour and Music Festival Production Management | ||
| Sports and Entertainment Marketing | ||
| Choose one Sports Management course: | ||
| Athletic Coaching and Administration | ||
| Intercollegiate, Amateur and Olympic Sports | ||
| Professional Sport Management | ||
| Global Perspectives of Sport | ||
| Choose one course from Event Management: | ||
| Special Event Protocol | ||
| Weddings & Ceremonies | ||
| Fundamentals of Fundraising and Philanthropy | ||
| International Exhibitions & Events | ||
| Applied/Experiential Learning | ||
| Choose 6 credits from the following: | 6 | |
| College of Hospitality Management Internship | ||
|
Study Abroad
|
||
| University Core Curriculum | ||
| Communicating | 9 | |
| Rhetoric & Composition I | ||
| Rhetoric & Composition II | ||
| Communication Skills | ||
| Connecting | 6 | |
|
Two courses with the Connecting attribute (ECNG), one at the 2000 level, one at the 4000 level
|
||
| Experiencing | 6 | |
| Ethics: A Global Perspective | ||
|
Additional course with the Experiencing attribute (EEXP) in a different discipline
|
||
| Measuring | 6 | |
| A Survey of College Mathematics (or higher, based on student’s placement) | ||
| Statistics I | ||
| Exploring | 3 | |
|
One course with the Exploring attribute (EEPL)
|
||
| Interacting | 6 | |
| Macroeconomics | ||
|
Additional course with the Interacting attribute (EINT) in a different discipline
|
||
| A&S Electives | 6 | |
|
Two courses with the Arts & Sciences elective attribute (EASC)
|
||
| Free Electives | ||
| 15 credits selected from 1000-4999 numbered offerings within the university | 15 | |
| Total Credits | 120.0 | |
Student Spotlight
Anannya Rawat ’25 is an international student from India who came to JWU for this unique program. “You can specialize in either sports, events or live entertainment; you get to work with concerts, are you kidding me?! I love the fact that someone is able to put their trust in you to help them celebrate an event that is so important in their lives, and that you can be a part of the reason why they’re happy,” she shares.
Career Possibilities
Some professions may require additional study, background checks, certifications, licenses, exams and/or experience as required qualifications for employment. Students are responsible for verifying that they can meet the employment requirements of potential employers.
- Advertising manager
- Agents
- Brand manager
- Esports producer
- Meeting, convention and event planners
- Reporters and correspondents
- Set and exhibit designers
- Social media director
Study Sports, Entertainment, Event — Management at JWU
Faculty Contacts
Rhode Island
Catherine Davin, M.S., CHE
Associate Professor and Chair of Hospitality Programs
College of Hospitality & Business
401-598-4623
katie.davin@jwu.edu
North Carolina
Sunil Atreya, M.S.
Associate Professor and College Chair
College of Hospitality & Business
980-598-1524
sunil.atreya@jwu.edu