Master of Business Administration
Marketing Concentration
Program Overview
Marketers embrace strategy, creativity, and analytics to create and deliver value propositions for businesses. With an MBA in Marketing from JWU Providence, you’ll develop your leadership and business skills to excel in your career in marketing.
Our MBA degree program with a marketing concentration provides students with extensive knowledge of marketing strategy within the framework of an overall business strategy. Our program emphasizes the importance of key stakeholders in a business environment while managing or revitalizing brands over time.
You’ll develop an understanding of various functional strategies to create and deliver value propositions throughout the program and your career in marketing. You’ll create growth strategies utilizing market penetration and development, product development, and diversification approaches. You’ll create hybrid distribution strategies that leverage partnerships and provide access to target markets utilizing traditional, online, and digital marketing channels. In addition, you’ll measure, analyze, and manage marketing performance efficiency and consumer insights with marketing analytics.
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Sample Courses
- Accounting for Strategic Decision-Making
- Advertising and Promotional Strategies
- Business Fundamentals
- Brand Management
- Marketing in the Digital Environment
- Strategic Marketing
- Social Media & Internet Marketing
Visit the JWU Catalog for a full course listing:
Career Possibilities
- Brand Manager
- Content Marketing Manager
- Digital Strategist
- Marketing Analyst
- Product/Category Marketing Manager
- Social Media Strategist
- Web Content Specialist
Some professions may require additional study, background checks, certifications, licenses, exams and/or experience as required qualifications for employment. Students are responsible for verifying that they can meet the employment requirements of potential employers.
Featured MBA in Marketing Faculty
Professor
Professor Krupa has held positions in marketing, sales management, selling, counseling, consulting and education. His underlying philosophy is that people have unlimited potential.
Lecturer
Sivula has been with JWU since 1985, starting out as the director of academic computing; he currently serves as a professor of research and statistics.
Professor
Regine comes from the industries of marketing and retail, with expertise on consumer behavior, trends in the retail industry and consumer protection.
