MBA — Marketing
Degree: MBA
Location(s): Rhode Island
Start Date: Fall & Spring
Length: 1.5-3 years
Cost: $842 per credit*
Credits: 36-42
Accelerate Your Marketing Career
Marketers embrace strategy, creativity and analytics to create and deliver value for businesses while growing partnerships. With an MBA in Marketing from JWU, you’ll develop your marketing skills within the framework of an overall business strategy. Our program emphasizes gaining valuable insight into consumer behaviors while managing marketing performance.
You’ll develop an understanding of various functional strategies to create growth strategies for product development and for market penetration, development and diversification. Putting customers at the center of decisions, you’ll explore how to deliver to target markets via traditional, online and digital marketing channels. In addition, you’ll learn marketing analytics so you can gather and interpret data to inform decision-making.
The MBA is also offered as a combined BSBA/MBA accelerated master’s degree.
Curriculum
In addition to classes, free elective credit can be applied to a number of options, such as internships, minors or study abroad (contact your advisor before scheduling free elective credits).
Credits Foundation Courses | ||
| BUSN5000 | Business Fundamentals | 3 |
| BUSN5010 | Quantitative Methods in Business | 3 |
| Core Courses | ||
| ACCT5600 | Accounting for Strategic Decision-Making | 3 |
| BUSN5600 | Business Analytics | 3 |
| FISV5600 | Financial Management | 3 |
| MGMT5575 | Operations Management | 3 |
| MGMT5800 | Effective Leadership | 3 |
| MRKT5500 | Strategic Marketing | 3 |
| RSCH5800 | Evidence-Based Research in Management | 3 |
| Marketing Courses | ||
| MRKT6010 | Advertising and Promotional Strategies | 3 |
| MRKT6035 | Brand Management | 3 |
| MRKT6125 | Marketing in the Digital Environment | 3 |
| MRKT6543 | Social Media & Internet Marketing | 3 |
| Career Capstone Course | ||
| MGMT6800 | Business Policy and Strategy | 3 |
| Total Credits | 42.0 | |
Admissions & Tuition
The average cost per credit is $842*
*The estimated cost per credit rate is effective for the 2026–27 academic year and is subject to change annually. The Cost of Attendance (COA) is the estimated total amount it will cost a student to attend JWU each year. For more information, contact Student Financial Services.
Learn about the admissions process and tuition for JWU’s graduate programs.
The opportunities for marketing and digital marketing careers have never been greater. This program provides students with the understanding that strong brand positioning, strategy, stakeholder management and authenticity provide the context for tactical and operational decisions in business.”
What Makes JWU’s MBA in Marketing Unique?
- Build a strong foundation in strategic marketing planning and brand management for products, services and digital content.
- Expert faculty members have significant industry experience.
- Gain hands-on experience through applied projects for real companies.
- Small class sizes provide individualized attention.
- Learn to deliver interactive and omnichannel customer experiences that put customers at the center of all decisions — an integral part of many marketing functions.
- JWU Alumni may be eligible to receive a 25% tuition discount through the Wildcat Alumni Scholarship.
Career Options
After graduation, you’ll be prepared for careers such as:
- Brand manager
- Content marketing manager
- Digital strategist
- Marketing analyst
- Product/category marketing manager
- Social media strategist
- Web content specialist
Faculty Contact
Tim Howes, M.S.
Associate Professor & MBA Programs Director
College of Hospitality & Business
401-598-1404
timothy.howes@jwu.edu