JWU

University Marketing & Communications

University Marketing & Communications shapes and protects how the world sees JWU. The team manages the university’s brand, media relationships, digital presence and storytelling in service of enrollment, reputation and community engagement.

Who We Are

View All JWU Departments

University Marketing & Communications is comprised of four core areas. Together, these teams operate as one integrated Marketing & Communications office — sharing strategy, aligning messaging and executing across channels to ensure JWU speaks with a consistent, compelling voice to every audience it serves. 

Meet Our Teams

A blue and white banner with "JWU" and a crest hangs from a modern streetlight against a backdrop of autumn trees and a bright sky.

COMMUNICATIONS & MEDIA RELATIONS

Earned media, press releases, internal communications, crisis communications 

Department Contact
universitycommunications@jwu.edu  

A person captures a photo of illuminated "JWU" letters on their smartphone.

DIGITAL & WEB COMMUNICATIONS

Social media, email marketing, search engine optimization and user experience, content strategy, news

Department Contact
Laurie.Roberts@jwu.edu 
Director, Digital Communications 

A university sign reading "Johnson & Wales University" is framed by blurred yellow foliage in the foreground.

INSTITUTIONAL & ADVANCEMENT MARKETING

Paid media, university magazine, external stakeholder communications, community promotions and engagement, donor and alumni campaign support

Department Contact
Clara.Schwager@jwu.edu
Director, Institutional & Advancement Marketing

Students from the Graphic Design and Media

VISUAL CONTENT 

  • Photography, videography, graphic design, brand identity, environmental design 

Department Contact
photography@jwu.edu

Standards & Resources

The office has created the following standards and resources to support the entire JWU community in creating communications that are clear, consistent and reflective of the Johnson & Wales brand. They also serve as a valuable reference for vendor partners working on behalf of JWU departments. 

University Standards

The official University Graphic Standards guide details approved methods for using JWU logos, identifiers and other visual elements. 

The official University Editorial Standards guide provides a foundation for making decisions about punctuation, spelling, abbreviation, capitalization and grammar, helping improve the clarity and consistency of university communications.

Graphic Standards
Editorial Style Guide

University Resources

The official University Brand Resource Guide details approved university messaging and positioning. 

The core storylines contained in this guide are key thought starters when creating university collateral, messaging, programming, scripts, events, pitches, signage and other communications that tell the JWU story. 

When creating social media content on behalf of a university department, college or organization, follow the official Social Media Guidelines. JWU faculty and staff are encouraged to participate in professional social media conversations that support JWU’s reputation and brand.

University Brand Resource Guide
Social Media Guidelines
students gathered to learn video production

Content Requests

This section provides information for requesting web edits, news and magazine coverage, photography, videography, scripts, media coverage, social media support and print or digital projects. It also includes forms for image and voice releases, location releases and other creative services.

Website Edits

JWU Web manages requested edits to jwu.edu and other university digital properties. This one-stop resource includes: 

  • A comprehensive list of web editors 
  • Instructions for requesting a web edit or project 
  • Forms for submitting web requests 
  • Once a request is received by the IT Service Desk, you will receive an incident number for tracking. 
Web Support

Storytelling

Content, Photography & Videography

University Marketing & Communications helps tell the JWU story through photography, video, written content, social media and other storytelling channels. 

We welcome ideas and requests, and prioritize projects that align with JWU’s key storytelling themes, including experiential education, industry-responsive education, and campus & culture. 

To ensure we can best support your needs, please submit requests with as much advance notice as possible, at least two weeks.

sUBMIT A sTORYTELLING rEQUEST
Become a Social Media Ambassador

Design

University Marketing & Communications’ Design Services team assists in the creation of print and digital materials. We request at least four weeks of lead-up time.

Design Request Form

University & Campus Fact Sheets 

The university and campus fact sheets provide a quick reference to Johnson & Wales University’s mission, strategic priorities, key facts and other information relevant to the JWU community. 

View Fact Sheets