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Food Marketing
Bachelor of Science The Food Marketing Bachelor of Science degree provides Baking & Pastry or Culinary Arts associate degree program graduates with specialized courses in the marketing discipline.
Upon completion of the program, graduates are expected to demonstrate
the ability to:
• Develop, implement, analyze, interpret, and make recommendations
based on secondary and primary research data using qualitative and quantitative
methods.
• Develop a targeted business-to-business marketing plan.
Specific skills developed include managing market research projects, developing business-to-business marketing programs, and developing and executing brand strategies. Students have the opportunity to hone these skills while participating in a term-long externship, held at a wide variety of host sites.
Upon graduation, students may be employed in marketing positions in the food industry either for a purveyor or for the marketing department of a restaurant, food catalog or beverage producer as well as food products companies.
Students should use Bachelor of Science Program career electives and their free elective (a total of three to five courses) to create a meaningful, customized career concentration. The University’s career Management System will facilitate these selections.
An important component of the educational experience of the Marketing major is the general studies courses taught out of the John Hazen White School of Arts and Sciences. Graduates in Marketing are expected to show competencies in higher order thinking, communications, ethics, global diversity, responsible citizenship, leadership and artistic responsibility. The following literacies should also be demonstrated: sociocultural, quantitative, scientific and informational.
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