Nearly the entire Providence Campus was involved in the extensive planning for the 49th EUHOFA international world Congress that came to Rhode Island in November for a week of academic exploration, industry focus and local flavor and fun.
EUHOFA, an acronym for the international association of hotel schools, was founded in Europe in 1955 for hotel and tourism school administrators, owners and senior managers. Its mission is to enhance the quality of training for the tourism industry throughout the world. in 1994, the Providence Campus hosted EUHOFA's first visit to the U.S.
The theme of the 2010 Congress was "Educating Tomorrow's Hospitality Leaders." Days were packed with general sessions, academic presentations and industry panels. Excursions included an authentic clambake in Newport and a tour of the RI state house.
Industry leaders offered an American perspective. "The travel industry is the front door to economic development," Roger Dow, president and CEO of the US Travel Association (USTA) noted.
David Rodriguez, executive vice president of global human resources for Marriott International inc. said connectivity is key to his company's success — both through internet service and the connection between staff and "prosumers" — professional consumers, a Marriott buzzword for guests.
"The Providence Campus gave a spectacular performance," Providence Campus President Irving Schneider, PhD, said.
Serving as president of the congress, he praised the gathering. "It was five-star; from the academic sessions that inspired us for the future of hospitality education, to the details of the excursions in and around New England that showcased the charm and quirks of our region."
Next year's gathering will be in Estonia and be hosted by a consortium of schools including Estonian School of Hotel and Tourism Management, Pärnu College and the University of Tartu.
Ads Win Hatch Award For 50 years the Ad Club of greater Boston has presented the Francis W. Hatch awards for Creative Excellence to honor the best work in New England's advertising and marketing industries. Johnson & Wales University participated for the first time in October 2010, taking home more student prizes than any other college in the competition.
Five of six silver awards garnered by students went to Evan Dunn '10 for his "Don't Text and Drive" campaign for the state of Rhode Island, done during his internship with Providence ad agency Duffy & Shanley.
Joe Russamano '11, a senior marketing communications major, earned one of two bronzes awarded to JWU. Russamano wrote and designed a series of public service ads for Owens Corning promoting insulation and energy efficiency. his winning entry is entitled "Insulation Lessons from a Beer Cooler."
"JWU has a great up-and-coming ad program that I had heard a lot of good things about. you get to compete and excel," says Russamano. "They teach both business and creative, which was just what i was looking for."
"The beauty of Providence is its proximity: you can watch top actors at PPAC and Trinity Rep, sample the area's finest cuisine, shop at the upscale Providence Place, be mesmerized by WaterFire or hop on the next train to Boston."