“It’s a kind of organic, living thing, social media, and you always have to be changing
and willing to move really quick. If not, you’re going to get left behind.” That’s how
Jeff Ledoux ’06 describes the field in which he works, eats, sleeps and breathes.
As director of social media for Neal Advertising in Danvers, Mass., Ledoux gets clients
up and running with social media. For some, he fully manages their Facebook, Twitter
and YouTube accounts and online brand.
Google Alerts help Ledoux stay on top of online mentions about his clients and their
industries. If any specified keywords pop up in Google, he gets an email with a link to
the site and page where the reference was made. If it’s something negative, he brainstorms
with the client on how to respond. “It’s 24 hours a day, seven days a week, 365 days a
year. I don’t care if there’s something going on Christmas day. If you’re a client and something
happens, I’m going to call you,” says Ledoux.
To keep up with the always-changing world of online interaction, Ledoux reads tech
news from sites like TechCrunch, HackerNews and of course, Twitter. “I use it
daily; hours on end. I would be scared to see statistics about how much time I’ve spent
over the past four to five years on Twitter. That would be shocking,” he says.
Monitoring and managing social media for as many as 10 clients at once is time
consuming. But Ledoux loves it. “I learned it [social media] from the ground up,” he says.
He started his own Web forum in 2000 and joined Twitter and Facebook the day they
launched. “I caught the bug then and I’ve really never looked back.”
Design ItaliaTechnology and business students from JWU’s four campuses, along with
School of Technology Assistant Dean Nick LaManna and Assistant Professor
Brian Alves spent five weeks this summer studying History of Italian Design
and Graphic Design: The Italian Product, at Florence University of the Arts, in
Florence, Italy. Seen here are photos of store window displays taken by Michael
Pierce ’13, a computer graphic design major, for the photo essays required of
each of the 22 students.