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Master of Business Administration
Event Leadership Concentration

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Program Overview

Like organizing elaborate events? Consider a JWU MBA with Event Leadership concentration— and design, plan and execute live events in corporate, private and public sectors around the world.

Event managers are needed to lead teams in numerous sports, entertainment and event industries. Through coursework, you’ll learn to perform event research, select sites and manage venues and multipurpose event spaces — all with an eye on sustainability.

Negotiate professionally and discover the significant elements of event sales, marketing and budgeting with your MBA background. Expand your creative skillset in a variety of settings while supporting your organization’s strategic initiatives. If you have the attention to detail and the drive, JWU’s MBA with a concentration in Event Leadership will propel you to success in the event industry.

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Program Outcomes

Upon graduation, be prepared to:

  • Analyze problems from a diverse perspective, propose effective solutions and evaluate the impact of executive decisions.
  • Advance organizational objectives and support strategic initiatives through the development and production of events.

Program Structure

  • Full- or part-time study
  • Hybrid study (some concentration courses are only available online)
  • Flexible, asynchronous course schedule
  • Total credits:
    36 (undergraduate business students)
    42 (non-business students)

What Makes JWU’s MBA in Event Leadership Unique?

  • Faculty have event industry association accreditations such as certified special events planners (CSEP) and certified meeting profession (CMP).
  • Courses are developed and updated to reflect the latest industry trends.
  • Most courses are taught by event practitioners who bring extensive, real-world experience to the classroom.

Sample Courses

  • Event Leadership and Planning
  • Sustainable Event Management
  • Negotiations for Event Management
  • Event Operations & Risk Management
  • Business Policy and Strategy
  • Strategic Marketing

Visit the JWU Catalog for a full course listing:

MBA — Event Leadership

Career Possibilities

  • Meeting, Convention and Event Planner
  • Corporate Event Planner
  • Nonprofit Event Manager
  • Venue Event Manager
  • Entertainment Event Manager
  • Lifecycle Event Manager
Some professions may require additional study, background checks, certifications, licenses, exams and/or experience as required qualifications for employment. Students are responsible for verifying that they can meet the employment requirements of potential employers.

Featured Faculty

Professor John Krupa
John Krupa

Professor

Professor Krupa has held positions in marketing, sales management, selling, counseling, consulting and education. His underlying philosophy is that people have unlimited potential.

Professor Lee Esckilsen
Lee A. Esckilsen

Department Chair & Associate Professor

Esckilsen has been instrumental in the development of courses and course content in the areas of venue management, ticketing and access management. He teaches both undergraduate- and graduate-level courses.

Elizabeth Covino
Elizabeth Covino

Associate Professor

Covino is actively involved with JWU’s Directed Experiential Education (DEE) program, which has encompassed planning and evaluation of several projects within the local community.

Faculty Contact

Tim Howes, MS
Associate Professor and Faculty Director
MBA Programs
401-598-1404
Email

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